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Can a US trademark be in Chinese characters?

Hello, yes, it is similar to how foreign brands apply for English in China.

International trademark applications are divided into two methods: Madrid international trademark registration and single-country trademark registration. Both methods have their own advantages and disadvantages. Madrid registration only issues Madrid international trademark registrations. Designated countries do not issue separate registration certificates. Single-country registration can obtain the registration certificate of the country of registration.

You can also ask us about Madrid international trademark registration and single-country trademark registration: