Where is this born "Hungry"?
It turned out to be a new project being hatched internally.
This pilot project operated in cooperation with the vegetable market is a new retail system. The project leader is Tianhao, reporting to Xiong Bin, the new retail VP.
The slogan of the merchant is "You can visit the food market at home". Hungxianda is currently testing water in cities such as North China, Shanghai, Shenzhen, Suzhou and Nanjing, and has opened 20 stores, and the number is still changing.
Simply put, if you are hungry, you can make a fuss about the vegetable market with instant delivery, so that you can visit the vegetable market without leaving home.
Seeing this, do you think of another name-"Tao Xianda"?
Are you lamenting that the two are another killing relationship?
But the truth is not that simple!
Taoxianda, as we all know, belongs to Ali Department and Tmall Supermarket Group, which is a combination with traditional supermarkets such as RT Mart, Xinhuadu and Wal-Mart.
So, hungry? Where's Xianda? You know, 1 years ago, when I was hungry, it was also acquired by Ali. Therefore, if you are hungry, Xianda still belongs to Ali in the final analysis.
Hungry? Is it true that Xianda and Tao Xianda fell in love and killed each other?
But this answer is also not scored!
Because in Niu Niu's view, their former comrades-in-arms relationship is like a city and a country, which completely meets the fresh needs of ordinary people.
There are always two kinds of people who buy food. A group likes to visit the supermarket to ensure its safety and quality. Another group of people like to go to the food market because it is fresh and affordable.
If the previous Taoxianda clothing was for those who love to go to the supermarket, then Hungxianda was born more to encircle these people who love to go to the vegetable market.
In fact, whether it is hungry or fresh, it is just a move by Ali to occupy your life circle.
Ali has almost made an e-commerce platform to the extreme, and all the goods consumers want to buy can be bought. As a result, it began to think about how to have another qualitative expansion on the business boundary.
Li Yonghe (flower name: Mrding), vice president of Alibaba and president of Tmall Supermarket, replied: "From meeting the planned needs of consumers to meeting their immediate needs." This is not only related to the "lazy cancer" of consumers, but more importantly, to meet their needs for the extension of consumption scenes and the upgrading of consumption quality.
Tao Xianda, hungry Xianda, and even a box of horses are concrete manifestations of this answer.
Ali has always been committed to occupying and even leading the life circle of consumers, such as "receiving goods after work" and "home cooking after work".
As the consumer said, "I can now buy French oysters by air, handmade firewood wonton in Nanjing and creamy yellow moon cakes in Peninsula Hotel in Hong Kong online. Although it is hard to wait for something fresh, especially in summer, I am also very happy. But I also want to ice draught beer and tender fried dough sticks in an hour with hot air. If you want to eat jiaozi in the morning, you can immediately send jiaozi, fresh leeks and free-range eggs to your home ... "
If the previous Taoxianda is not close enough to your life circle, and it can't reach the true meaning of "1 hour", "half an hour" and "arrive in time", then the more localized Hengxianda can really enter your life circle. After all, no one can refuse the vegetable market at home without having to carry the vegetables themselves.
Hungry, big VS Taoxianda, vegetable market VS supermarket, whose position do you stand on?
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