Trademarks can be divided into: pure text trademarks, pure graphic trademarks and their graphic combination trademarks. Many people are easily rejected when applying for graphic trademarks, so how to prevent graphic trademark designs from being as similar as possible?

First of all, you must master the methods of judging the similarity of graphic trademarks: 1. The composition of graphic elements; 2. The composition of elements.

1. What are the elements of graphics?

Generally speaking, the components of graphics are flowers? Is it a tree? Is it a cat? Or a dog? For specific divisions, please refer to the types provided in the Trademark Office’s trademark search. We can find that it is mainly divided into 29 types: natural phenomena, people, animals, plants, scenery, buildings, etc. There are common elements in various products and services processed under trademarks. For example, product-related types include 29/30/31/43, and common elements include "8·7·Three Macaroni, Other Noodles"; tea-related products are very common in 3002 with "5·3·1 Tobacco" leaf-related elements. wait.

When selecting the core elements of a graphic trademark, in order to bypass a large number of similar trademarks and improve the success rate, it is recommended to bypass these "popular elements" of trademarks. Design the logo in a more freehand form.

2. What is the composition method?

Generally speaking, graphic trademarks are composed of multiple elements, so they are divided into priorities. What is a time?

For example: In the brown Yuese trademark, the most important graphic element is the female head, and the folding fan in her hand, the plants on the folding fan and the window behind it are all auxiliary elements. In the process of judging similarity, although folding fans and windows must be considered, the similarity of female portraits should be paid attention to when judging similar trademarks. Folding fans and windows are for reference only. The size and positional relationship of various elements will affect the similarity judgment of graphic trademarks. Therefore, when combining graphic trademarks, it is recommended to bypass common combination methods.

After understanding the method of judging similarity of graphic trademarks, we can use the method of judging similarity and early search to modify the trademark pattern in time to maximize the success rate of trademark application.