In short, it is to let consumers distinguish the patterns, names or sounds of other businesses. At present, China does not require compulsory registration of trademarks. However, due to the huge number of enterprises in China, registered trademarks are "exclusive" and "exclusive" (trademark registrants have the exclusive right to their registered trademarks, and no one else may use the same or similar trademarks on the same or similar goods or services without authorization). Therefore, if the operator does not register the trademark, it will be difficult to protect and defend the trademark. The following is the flow chart of trademark application:
At present, the common types of trademark registration are:
1. Trademarks with separate patterns, such as the mermaid pattern of Starbucks (due to the requirements of using the online platform, it is recommended to register a word mark after applying for the pattern to describe it to the platform and consumers).
2. Separate Chinese trademarks, such as Tencent;
3. Separate English trademarks, such as Huawei; ;
4. Combination trademark: it can be a variety of combinations, including: graphics+Chinese+English, such as: cat pattern+Tmall+Tmall; Chinese+English, for example: Taobao+Taobao. COM and so on.
5. Voice trademark: For example, the voice and audio of "Li Jiaqi" applied for a trademark some time ago.
Since 2007, personal trademark applications need to provide personal licenses, and applicants must be self-employed. Enterprises, units or collective applications need corresponding licenses or certificates.
Flow chart of trademark registration application:
In recent years, the examination time of trademark registration applications has been shortened. At present, it takes about 4-6 months for a trademark to complete the examination from application. Trademark applicants can get the trademark registration certificate faster than before, but the number of rejected trademarks has also increased greatly due to the need to speed up the examination. Therefore, the inquiry before trademark application is becoming more and more important.
What are the flow chart and conditions of trademark application? We are here to answer this question for you.