Brand Naming Program

A loud, easy-to-remember, and atmospheric name will ensure that your company has an absolutely overwhelming advantage in the same industry. A catchy brand name is the prerequisite for the brand to be recognized, accepted, satisfied and even loyal by consumers. Therefore, we must think carefully and carefully when determining the brand name. So, what procedures are required to plan a famous brand name?

(1) Preliminary investigation

Before choosing a name, you should first conduct an analysis of the current market situation, future domestic market and international market. Understand the development trend, Qibei's strategic thinking, the components and functions of the product, people's feelings after using it, the naming of competitors, etc., and use this product as a consumer to get a personal experience. Very helpful for inspiration.

(2) Propose alternatives

Based on the principle of naming, product managers collect words or phrases that can describe the product. A large number of candidate brand names can be obtained using the "brainstorming method". Factors that can be considered include the company's geographical location, industry affiliation, enterprise type, legal person's name, birthday, shareholder's name and birthday, registered capital, business scope, brand strategy, corporate philosophy, whether the brand is international, etc.

Based on the specific situation of the brand, choose a naming strategy suitable for your new product. Generally speaking, functional naming is suitable for specific product names; emotional naming is suitable for brand names that include multiple products; meaningless naming is suitable for family business names with many products; personal names are suitable for traditional industries with a history place names are suitable for brands that are famous for their place of origin; animal and plant names give people a sense of intimacy; newly created names are suitable for all kinds of brands, especially fashion and technology brands... Of course, various strategies can also be used before the name is officially determined. Give it a try.

(3) Establish a naming team

Experts serve as team leaders and carry out research and analysis with 2 to 5 naming members.

Analyze the five elements of the legal person’s name and birth date, the shareholder’s name and birth date, the rise and fall of the yen and the direction of receiving wealth, the information flow of environmental layout, the nature of the industry and product functions, international brand strategy, and new vocabulary etc.

(4) Brainstorming

From one word to 100 words, from one word, countless new words are developed. This stage is the stage of explosion of names. Mobilize all the people in the company and even solicit from the society. The more names the better.

(5) Summary, exchange, research

Finally, 5 to 10 names were selected for further screening.

(6) Evaluate the selected name

It is very important to organize a reasonable evaluation team. The members of the evaluation team should preferably include experts in linguistics, psychology, aesthetics, sociology, marketing, etc. In addition to the principles of brand naming that we have explained earlier, the principles for evaluation and screening should also be noted: the brand name should indicate the company's good business philosophy; the brand name should include words or words related to the product; and should not be chosen with Brand names with negative images or connotations; from the perspective of long-term development, in order to enable the brand to be extended in the future, it is necessary to avoid narrow positioning of the brand name.

(7) After trademark legal name checking and industrial and commercial approval name checking, it is confirmed that there is no duplicate name.

All names will be reviewed by legal consultants from a legal perspective and illegal ones will be removed. Names that cannot be determined but are very good should be reserved first.

(8) Conduct market research

If you want to enter the international market, you have to go through surveys in different countries and languages. The following questionnaires can be listed: a. Do they like this name? b. Is it suitable for this industry? c. Does this name produce negative associations? What can you associate with it?

If the test analysis shows The result is: consumers do not agree with the tested brand name, so no matter how much experts or business executives prefer this brand name, they should consider renaming it.

After all the above procedures, a name that satisfies consumers is finally selected.

It can be seen that choosing a brand name is very time-consuming and labor-intensive, but the hard work is not in vain. Some well-known international companies may spend several months and hundreds of thousands or even millions of dollars to build a good brand.

Once the name is outstanding, the development of the enterprise will be smoother.