Black Yak, literally translated into Chinese, is a high-end brand owned by Korean Jin Dong Company, which specializes in researching and producing outdoor leisure clothes and equipment such as camping, mountain climbing and rock climbing.

MTIA brand series mountaineering products and outdoor sportswear professional company, occupying 60% market share of Korean mountaineering products and outdoor sportswear.

At the same time, the company has actively expanded its overseas business and exported mountaineering supplies and outdoor sportswear to France, Japan, Singapore and Hong Kong.

Brand is a Chinese character, pinyin is pǐn pái, which refers to consumers' cognition of products and product series.

The essence of brand is that the products, services or other advantages of brand owners over competitors can bring the same or higher value to the target audience. Values include functional interest and emotional interest.

In a broad sense, "brand" is an intangible asset with economic value, and its differences are expressed through abstract, unique and recognizable mental concepts, thus occupying a certain position in people's consciousness as a comprehensive reflection. Brand building is long-term.

In a narrow sense, "brand" is a kind of "standard" or "rule" with both internal and external characteristics. Through the standardization and normalization of ideas, behaviors, vision and hearing, it becomes unique.

A valuable, long-term and cognitive identity system. This system is also called CIS (Enterprise Identification System).