Core, form, expectation, extension, potential.

1. The core benefit level is the basic utility or benefit that Guide Shasu can provide to consumers, and it is the basic utility or benefit that consumers really want to buy.

2. The form product level is the specific physical form of Nansha Su when it appears on the market, mainly in terms of quality, features, styles, trademarks, packaging, etc., and is the material carrier of core interests.

3. The expected product level refers to the customer’s expectations for the quality, ease of use, features, etc. of the purchased product before purchasing Nansha Su.

4. The extended product level refers to the product level provided by the producers or operators of Nansha Su that buyers need, mainly to help users better use core benefits and services.

5. The potential product level is a product level that is provided by the enterprise to meet the potential needs of customers in addition to the extended product level. It is mainly a value-added service of the product.