When Luckin announced the independence of the Xiaolu Tea brand and focused on targeting the sinking market, it specifically mentioned the problem of copycats that may be encountered in the future, and stated that Xiaolu Tea will conduct all App transactions. Although it is unrealistic to completely eliminate copycats, at least Consumers can identify whether Xiaolu Tea is genuine by whether they can use the Xiaolu Tea App to make transactions.

The "anti-counterfeiting" of tea drinks has always been a stubborn problem encountered by various brands in their growth:

The current online celebrity tea drink Heytea was named Imperial Tea when it started in 2012. Because these two words cannot be registered as a trademark, in order to distinguish it from a large number of copycat brands, it changed its name to HEEKCAA in 2016. Changing the name may be the last resort but the only way for many tea brands to "protect their rights." At the end of August, The Nanjing tea drink brand "Bianjing Tea House", which raised tens of millions in Pre-A round financing, also announced that it was renamed "Fushimi Momoyama" due to the imitation.

At present, the most famous copycat tragedy in the tea drinking circle should be Lujiao Alley:

There are already hundreds of fake shops in Lujiao Alley in Shanghai alone, but his There are only a dozen actual stores. Lujiao Alley is currently trying to speed up the opening of stores to combat copycat stores. But the irony is: the faster Lujiao Alley new stores open, the more copycats there will be. Take Guangzhou as an example, choose the authentic Lujiao Alley They are all located in densely populated high-end business districts such as Zhengjia Plaza and Dongfang Baotai. On weekends, you usually have to queue up to buy them. There are four street-side "Lujiao Alley" stores on Beijing Road, among which There was also a horrifying story about a family drinking cockroaches.

In the face of copycats, many people are accustomed to "going with the flow" and no longer evade because there is no way to escape. Even if their interests are damaged as a result, they often can only "forget it". The Chinese people are surprisingly tolerant of copycat stores and goods, and this also provides rich soil for the growth of copycats. As long as an innovative product with good service quality and distinctive features becomes popular, copycat stores will immediately follow until it completely kills the appetite of consumers, and then, like a pack of jackals, they will wander around in search of the next target.

The proliferation of counterfeit stores and counterfeit goods has harmed the rights and interests of consumers, leaving them in a consumer environment of counterfeit and inferior quality for a long time, making it difficult for them to enjoy high-quality goods and services. On the other hand, the prevalence of counterfeiting and plagiarism will also seriously damage a society’s innovative and creative environment. Any creation and innovation requires continuous investment of time, money and intelligence. If a new product is easily taken away as soon as it appears, how can the interests of the original and authentic product be guaranteed?