Specific methods of Internet marketing:
1. SEO/SEM
Search engine is the core technology of websites such as Google and Yahoo. It not only brings Passenger flow increases the possibility of understanding consumers. Search engine advertising can match the keywords entered by the user with the merchant's advertising information through keyword search and database technology. The advertisement can be displayed on one side of the user's search results page or in the search results.
2. WeChat Moments Ads
WeChat Moments Ads are native ads that are displayed in Moments in the form of original content similar to friends based on the WeChat public account ecosystem. Users can interact through likes, comments, etc., and rely on social relationship chains to spread the message, bringing a bonus effect to brand promotion and charging based on the number of exposures.
3. Information flow advertisements
Information flow advertisements are advertisements located in social media users’ friend feeds, or in information media and audio-visual media content streams. Information flow advertising takes the form of pictures, graphics, text, videos, etc. It is characterized by algorithm recommendation and native experience. It can be targeted through tags and choose to push exposure, landing pages or application downloads according to your needs.
4. Question and answer marketing
Question and answer marketing is a new marketing method of interactive marketing. It is one of the online marketing methods created by interactive marketing based on third-party word-of-mouth. The marketing method can not only interact with potential Consumers interact and merchant advertisements can be embedded. It is one of the best marketing methods for brand reputation and interactive marketing. Comply with the question or answer rules of Q&A sites (Baidu, Tianya, etc.). Then cleverly use soft articles to embed your products and services into Q&A to achieve a third-party word-of-mouth effect.
5. Word-of-mouth marketing
Philip Kotler defines word-of-mouth communication in the 21st century as: by individuals other than the producer through explicit or implicit methods, without third-party processing , processing, transmitting information about a specific or certain type of product, brand, manufacturer, seller, and any organizational or personal information that can remind people of the above objects, thereby causing the audience to obtain information, change attitudes, and even influence purchasing behavior A two-way interactive communication behavior.
6. Yuhan Network Integrated Marketing
Integrated into business capabilities in marketing, innovative concepts in brand planning, technology applications in e-commerce, detailed planning in online promotion, and community interaction With rich experience in many fields such as the characteristics of netizens, we are committed to creating a Chinese e-commerce model. Focusing on marketing, fully integrate the development space that network resources bring to enterprises, and be good at analyzing traditional business models. Effectively combine the needs of the website and attract public attention, thereby obtaining economic benefits.
7. Permissioned E-mail Marketing
Email marketing based on user permission has obvious advantages over traditional promotion methods or unauthorized E-mail marketing, such as reducing advertising. nuisance to users, increase the accuracy of potential customer positioning, enhance relationships with customers, improve brand loyalty, etc.
8. Mailing list. Mailing lists are actually a form of email marketing. Mailing lists are also based on the principle of user permission. Users voluntarily join and exit freely. The slight difference is that email marketing directly sends promotional information to users, while mailing lists are sent through Provide users with valuable information and add appropriate promotional information to the email content to achieve marketing purposes.
9. Personalized marketing
The main contents of personalized marketing include: users customize the information content they are interested in, choose their favorite web design form, and set information according to their own needs. The reception method and reception time, etc. Personalized services have obvious effects in improving customer relationships, cultivating customer loyalty and increasing online sales.
10. Membership marketing
Membership marketing has been proven to be an effective marketing tool for e-commerce websites. Many foreign online retail websites have implemented membership plans, which have almost covered Across all industries, domestic membership marketing is still in its early stages of development, but e-commerce companies have shown strong interest and strong development momentum.
11. Online video marketing
Transmit real-time video image signals of product marketing sites and corporate image video signals to the Internet through digital technology. Customers only need to go online and log in to your company's website to see a live TV broadcast that showcases your company's products and corporate image. It is exclusively created by "Yaokan Network Monitoring Development Technology Co., Ltd." in website construction and website promotion to enhance the credibility and reliability of website content for viewers.
12. Forum marketing
Forum marketing “is when companies use forums, a platform for online communication, to publish information about their products and services through text, pictures, videos, etc. In this way, target customers can have a deeper understanding of the company's products and services, and ultimately achieve the goal of promoting the company's brand and deepening market awareness. This is forum marketing. ”
13. Online image marketing<. /p>
Online picture marketing has actually become one of the commonly used online marketing methods. We often receive creative pictures from friends on QQ, and we see pictures as the main clues on major forums. Posts, these pictures also contain some advertising information, such as: URL in the lower right corner of the picture, etc.