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Daimler Investment Co., Ltd. officially changed its name to Mercedes-Benz. Why did it need to be changed?

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Daimler Greater China Investment Co., Ltd. is officially named "Mercedes-Benz Investment Co., Ltd.". The company was established in January 2001. It is wholly owned by Mercedes-Benz Cars.

At this point, "Daimler-Benz" has basically become a thing of the past, and there will only be "Mercedes-Benz" in the future.

A year ago, Daimler AG adopted a new logo. Daimler AG became Mercedes-Benz Group AG. From then on, it was called Mercedes-Benz and Daimler Group. Its travel companies also changed their names simultaneously. After the Daimler Greater China Investment Company changed its name, the name Daimler was no longer used.

What exactly is Daimler, and why is there a "-" between Mercedes and Benz?

This may be something that many German car fans don’t understand. Let’s review the history of Mercedes-Benz cars.

The first three-wheeled car with the prototype of a modern car was invented by the German Karl Benz. The transliteration of its name is "Karl Benz", which is not wrong; because Benz does not have the word "Karl Benz" in German. The special meaning is a personal name, and the pronunciation translation is Benz. But Benz in English is a word, which means "Benz". This will be a knowledge point that needs to be understood. After Karl Benz invented the car, he founded a company and began building three-wheeled vehicles.

At this point, Germans Gottlieb Daimler and Wihelm Maybach also founded a company. The names of these two Germans were transliterated as Gottlieb Daimler and Wilhelm Maybach.

This began the first competition in the automobile industry. At that time, there were neither Mercedes-Benz nor Daimler.

But the three-pointed star car logo already exists. The time point is 1909, and it was applied by Gottlieb Daimler; that is to say, the three-pointed star car logo is not that of Mercedes-Benz, but that of Daimler. Le's car logo means sea, land and air mechanization, and has no other special meaning.

Benz did not have the word "Mercedes" at first. The reason why this word was added was because the competitiveness of Mercedes-Benz was very poor in the early days, and the market was not very accepting of such cars; so Mercedes-Benz We must work hard to expand the market. At this time, only one person saw the future of Mercedes-Benz cars. This person was a diplomat from the former Austro-Hungarian Empire (now no longer exists), and he was also a businessman. This person requested to act as an agent for Mercedes-Benz cars in Europe and the United States. Mercedes-Benz naturally agreed to the exclusive sales rights, that is, to make "4S", but this person had a condition, that is, the car should be named after his youngest daughter, and her name was "Mercedes" ".

The name "Mercedes Benz" came into being at this point. In fact, this brand originally had no meaning at all. The translation should be "Mercedes Benz". To put it bluntly, they are two people. It's just a combination of names.

And the car is still called Mercedes overseas. It seems that only domestically it is called Mercedes-Benz. This is also a manifestation of admiration for the German refined brand and culture. , which is actually a bit embarrassing.

At this stage, Daimler and Mercedes-Benz were in a competitive relationship, but in 1924 the two companies cooperated and merged into the "Daimler-Benz" company two years later. . Fast forward a hundred years, and the name has been called that; but there was a period of time called "DaimlerChrysler". In 1998, Daimler merged with the American car company Chrysler, but due to Chrysler's poor performance, By 2007, Chrysler was spun off and was later renamed Daimler-Benz.

The vehicle jointly produced by Daimler and BAIC Group was called "Deck-Benz", and the Chrysler 300C was also produced through a joint venture.

Now the name Daimler is no longer used, and it has been completely changed to Mercedes-Benz. Daimler Trucks exists as an independent company, and its vehicles must of course bear the three-pointed star logo.

This is Mercedes Benz, the Christian name of a little girl and the name of an engineer, that's it.

Editor: Tianhe Auto-Auto Science Island, published by Tianhe MCN, copyright protection rights reserved

This article comes from Tianhe Auto Science Island, the author of Yichehao, and the copyright belongs to the author. Please contact the author for any form of reprint. The content only represents the author's opinion and has nothing to do with Bitauto