There are two versions of the trademark of Starbucks. The first version of the brown trademark originated from a 16th century Scandinavian double-tailed mermaid with bare breasts and a fully visible double fish tail.

Later, Starbucks was merged with Daily Coffee founded by Mr. howard schultz, so it changed its brand name. The trademark of the second edition follows the original mermaid pattern, but with some modifications, she has no naked breasts, and the trademark color is changed to green, which represents daily coffee. Thus, the trademark that combines the characteristics of the original Starbucks and daily coffee was born.

At present, the "first" Starbucks store in Park Market in Seattle, USA still retains its original trademark, and most of the goods sold in it also carry this trademark. The so-called first shop has actually moved away from the original site, although it is still on Park Market Street.

Starbucks said in Weibo that the reason for choosing this pattern as the design of Buck logo is that Starbucks elders always expected to take sailing as the theme when they started their stores, so as to fully reflect the soul of Seattle (where the first Starbucks was located). This can be traced back to 1971, when Seattle was a famous maritime port city, rather than a place famous for its grotesque rocks, rainy days and hippies gathering.