The AliExpress platform is the international version of Taobao. Nowadays, many sellers’ friends want to become a multinational electrical appliance product. They want to enter the AliExpress platform more than Amazon and Wish. Before entering the AliExpress platform, they want to know Is it free to enter AliExpress? Today we will introduce the cost of entering AliExpress!
We can roughly calculate the small amount of money invested in opening a store. First of all, the fees for registering a company vary from place to place, so you must go to the Industrial and Commercial Bureau to understand. Then carry out brand certification and register the trademark with the Intellectual Property Administration, which costs about 500 yuan, and the US trademark is about 3,000 yuan. If you are in a hurry, you can first be a trademark agent, which costs about 300 yuan. Later, after your own trademark is successfully registered, you can update the product.
We will not calculate product costs for the time being. Different products have different costs, so the calculation is not good. Today we mainly talk about fixed costs.
Technical service fee (also called annual fee). Regardless of whether an AliExpress store is opened or not, I would like to hear that AliExpress is charging an annual salary for technical services. This fee used to be 5,000 yuan per year, but now it has increased to 10,000 yuan, and most categories are 10,000 yuan. Other categories are a little different. For example, the annual fee for technical services in the mobile phone category is 30,000 yuan. This is an indispensable expense.
There are also platform transaction commissions. AliExpress will charge a handling fee of 8% of the total transaction amount of the seller's order after the transaction is completed. Of course, there are also some categories that charge a commission of 5. This will be adjusted as the rules change. This is for reference only.
Store marketing expenses. Mainly through train, affiliate marketing expenses. Don’t your eyes look familiar? Yes. AliExpress’s operation courses are also popular as express trains! How does the marketing of that alliance look like the Taobao customers of the Taobao Alliance? That's right. It’s family. Of course, the gameplay of the through train here is basically the same as that of Taobao through train. Everyone should pay attention to calculating the quotation when driving and don’t blindly increase the price.
Regarding the marketing expenses of the alliance, if the express alliance marketing is opened but no commission is set, it will be calculated based on the default commission ratio. On the contrary, if there is a category commission ratio setting, the commission ratio after setting will be calculated. To put it bluntly, the truth of the alliance with Taobao is half a catty.
International logistics costs. AliExpress faces the world and will inevitably involve international logistics issues, which is not as simple as domestic Taobao logistics. Usually, the logistics used by express sellers is China Post Parcel. It is recommended to contact the payment company before opening a store to understand the freight status and taboos of major countries to avoid violations.
Requirements for AliExpress access
Requirements 1. Enterprise.
In order for an individual store and corporate identity to be opened, the company's ID card must be completed in express communication through the company's Alipay account and the corporate legal person's Alipay account. Please register the company's Alipay and the corporate legal person's Alipay first. Note: The platform currently has a basic sales plan and a standard sales plan for operators to choose from. Personal store operators can only choose the basic sales plan in the early stages.
Requirement 2, annual technical service fee.
The seller needs to pay an annual salary for technical services, which varies for each large-scale technical service provider. By the end of the year, if the mother's service quality and business scale continue to improve, she will have the opportunity to return her annual salary.
Requirement three: brand.
If the seller owns or represents a brand, you can choose to operate the brand's official store, specialty store or exclusive store type requirements based on the brand qualifications. If you don’t run a brand, you can skip this step.
As for fees, it depends on the specific category in which each person operates. The fees for each category are different, and there are some marketing costs involved after move-in. This depends on the specific circumstances of the enterprise and cannot be used to calculate costs alone. .