Legal analysis: Trademark right is a registered trademark right, which refers to the exclusive right enjoyed by the trademark registrant for its registered trademark. It is an important intangible asset and belongs to the category of intellectual property rights.

Legal basis: "Trademark Law of the People's Republic of China" Article 3 Trademarks approved and registered by the Trademark Office are registered trademarks, including commodity trademarks, service trademarks, collective trademarks, and certification marks; trademark registration Everyone has the exclusive right to use a trademark and is protected by law.

The exclusive right to register a trademark specifically includes the following three aspects:

(1) The right to use by oneself, that is, the right holder can use the registered trademark in his own production, processing or sales The goods or services provided can also be used in transaction documents, production and business premises, and promotional materials;

(2) The right to license others to use, that is, the right holder can license the registered trademark to others Use in the same manner as above;

(3) The right to prohibit others from using it, that is, the right holder has the right to prohibit others from using the same or similar registered trademark on the same or similar goods without permission. Behavior similar to trademarks.