1. Survey object: Yanjinpuzi food packaging

2. Survey purpose: Understand the technology used in Yanjinpuzi food packaging. Investigate the image of this product in consumers' minds, as well as consumers' main awareness of the product and brand awareness. At the same time, compare the packaging design, packaging strategies and sales status of different types or brands of products of the same brand, analyze them, and propose aspects of product packaging that deserve improvement. And can better apply their advantages to this product to seek better packaging effects.

Summarize a sales environment of this type of food in order to better design the packaging of preserved fruit foods.

3. Investigation time: 2017.10.7

4. Investigation location: Dennis Supermarket, Dazhang Supermarket, Jiajiale Supermarket

5. Investigation method: Use on-site survey method, observation survey method, and questionnaire survey to investigate large shopping malls. Search the Internet for the packaging and sales status of preserved fruit and candied fruits, and also provide some supplements to the above information. Conduct interviews with some young consumers to understand their tastes and preferences, as well as their packaging requirements. Learn about the sales status of preserved fruit and candied foods with supermarket promoters.

6. Survey results and analysis:

1. Overview of preserved fruit foods

my country has a history of making preserved fruits for more than 1,000 years. There are many types of preserved fruits. To distinguish between preserved fruits and candied fruits, according to the custom in Beijing, those with low water content and no juice are called preserved fruits. It is precisely because of the rich nutritional content of its products that it also has certain requirements in terms of packaging of preserved fruit products.

2. The main packaging materials are:

(1) Plastic flexible packaging. Plastic packaging has become one of the most important packaging materials for this product due to its rich functions and diverse display capabilities. one.

(2) Hard plastic packaging Hard plastic packaging mainly reflects its characteristics of good sealing, convenient storage of large quantities of preserved fruits and candied foods, and diversified forms.

(3) Glass packaging: Glass jar packaging has a symbol of luxury and high-end (the heavier the glass material, the more luxurious the product). Glass is highly inert and difficult to penetrate, which ensures the stability and integrity of the product. . Glass materials have been rapidly used in various foods and daily necessities.

(4) Paper product packaging paper packaging involves coated paper, white cardboard, gray cardboard, boxboard paper and corrugated paper, etc. Some are water-resistant, oil-resistant, acid-resistant, deodorizing, wafer paper and other high-quality products. The proportion of value-added functional paper used is gradually increasing, which will become an additional focus for paper packaging companies.

3. Yanjinpuzi product series

Yanjinpuzi products mainly use grapes, peach meat, peach slices, ginger, etc. as basic raw materials, and are processed into Yanjin grapes, Yanjin Peach meat, Yanjin peach slices, ice vinegar ginger and other high-end preserved fruit series. But in addition to making preserved fruit foods through this traditional process, Yanjinpuzi products also use fresh fruits to be pickled and processed to produce a series of dried goods with various flavors. Just like its product concept, "Yanjin is a hundred years old, life is full of flavors". It is truly multi-variety. taste. In addition, with the needs of market competition, packaging requires unique forms of expression including materials, shapes and designs, rich and colorful expression content, including displaying product form, features and connotations, and functions that add value to products and promote product sales. Improve the added value of products.

(1). Bulk series

Material: plastic, as shown in the picture is wrong! No bookmark specified. -1 to

1-3

Figure 1-3 is wrong! No bookmark specified. -1 Figure 1-Error! No bookmark specified.

Product sales target: Suitable for both young and old. The consumer group for this type of product is families and teenagers. Therefore, it is suitable to be convenient and concise. At the same time, the simplicity of packaging also reduces the cost of the product, making it high-quality and low-priced.

(2). Premium Series

Material: Plastic as shown in Figures 2-1 to 2-2

Figure 2-1 Figure 2 - Error! No bookmark specified.

The product is sold to: teenagers. The product has exquisite packaging and is deeply loved by teenagers. At the same time, the product’s packaging design is user-friendly and suitable for eating out on the road

(3) .Can series

Material: glass, plastic as shown in Figure 3-1 to 3-3

Figure 3-1 Figure 3-Error! No bookmark specified. Figure 3-3

This type of product is rich in nutrients and is often a good gift. Therefore, the price of this type of product is higher and the packaging requirements are also higher.

(4). The sweet and sour ginger series are shown in Figures 4-1 to 4-3

Figure 4-1 Figure 4 - Error! No bookmark specified. Figure 4-3

This series is a delicious food suitable for all ages. The packaging is mainly made of plastic, which mainly embodies the product concept of "a hundred years of salt and water, a hundred flavors of life".

4. Packaging technology

The packaging of preserved fruits is of great significance in the business process. It is not only an important factor in beautifying the product and expanding sales, but also a powerful way to protect the edible value of the product. measure. You can also pack it in plastic bags first and then put it in wooden boxes to avoid "soaking" due to moisture. The other type is small packaging, which is packaged in small paper cones printed with bright and beautiful patterns, advertisements, and trademarks. The cardboard cones are lined with wax paper or cellophane. This kind of packaging is beautifully decorated, convenient for retail, and easy to carry.

In summary, the packaging of the above product series has three main functions: first, to protect the luster, fragrance, and shape of the product and extend the shelf life; second, to prevent microbial and dust contamination and improve product hygiene.

Safety; third, exquisite product packaging can increase consumers' purchasing desire and product value. The main packaging forms of preserved fruits include soft plastic bags, hard plastic jars, glass jars and a few metal packages.