Amazon improves the backend. Before brand registration, it is necessary to have 1. Brand R mark certificate. It is a certificate that has been reviewed by the Trademark Office and has become a registered trademark. Currently, the TM mark (TradeMark) cannot be registered. It means that words, graphics or symbols are trademarks, but they may not have been registered, and there is no protection by relevant laws. 2. Name of holder. 3. Pictures, packaging pictures, and trademark LOGO pictures of related products. 4. A valid website that can prove the product and corresponding social pages.

Then, the specific steps are as follows:

First, log in to Amazon’s official website, click Manage Store in the background, and start registering the Amazon brand.

Secondly, start creating your seller account’s full name, address, country, zip code number, applicant’s position and other information, enter your mobile phone number, and conduct SMS verification. And fill in the form with the store's registration information. After filling in the relevant information, you will be redirected to the registered brand page.

After that, the registration of the brand began. First start filling in the relevant brand qualification information and answer the two questions "Do your products and packaging have permanently attached brand names and logos" and "Do you plan to register more than ten brands in the brand registry?" After that, you need The applicant fills in information related to intellectual property rights such as trademark name and number. If you don’t know the product number information, you can check it through the U.S. Trademark Online. In addition, the applicant is also required to inform Amazon of more detailed information about the registered brand, including providing online sales websites, brand production locations, seller and supplier account information, manufacturing license information, etc. Finally, click Submit the application form and wait for the platform’s approval.

Finally, the platform will send an email to the applicant's email address. As long as the seller provides the verification code and replies, you will receive the relevant email, indicating that the brand registration has been successfully carried out. Until this step, Brand registration is complete.