I. Regionality of trademark protection A trademark registered in a certain country or region has its effective scope in that country or region (note: the EU trademark is valid for its member countries, and the Madrid International trademark is valid for the member countries designated at the time of registration). Take China as an example. The effective scope of registered trademarks in Chinese mainland is the mainland, excluding Hongkong, Taiwan Province and Macau. Similarly, the effective scope of trademarks registered in Hongkong, Taiwan Province and Macau is limited to this region. The reason why enterprises register overseas trademarks is to protect their brands and smoothly expand overseas markets.

2. Avoiding cybersquatting. Cases of cybersquatting of overseas trademarks are common. If the trademark of an enterprise is registered overseas first by others, the enterprise will suffer great losses, either through litigation, redemption at a high cost, or acquisition of the right to use at a high price, and more seriously, it will be forced to change its brand again. If you register overseas trademarks in time, you can protect your trademarks in advance to avoid being registered by your own trademarks.

3. Trademarks can no longer be registered. Some enterprises are not timely in registering overseas trademarks, so that their own trademarks or trademarks similar to their own are registered by others in advance. At this time, enterprises will also face the same dilemma as registered trademarks, but whether it is high licensing fees or re-registration of new trademarks, it will be deeply harmful to enterprises. It is urgent to register overseas trademarks!

Fourth, prepare for entering the market in advance. Generally, the period of overseas trademark registration is about 2 years. If an enterprise wants to enter a certain country's market, it must register its trademark in advance. Otherwise, if the trademark registration is not timely, it will seriously affect the overseas market expansion plan of the enterprise and increase unnecessary difficulties for the enterprise. Of course, if the product or service is aimed at domestic enterprises or individuals, you can ignore the registration of overseas trademarks.

5. The promotion trademark of overseas brand value is an intangible asset, which is often used as an enterprise asset to estimate abroad, especially when the shares of the enterprise are listed. If your own trademark is not registered or registered by others, it will reduce the external estimate of the assets of the enterprise. This is a situation that many enterprises do not want to see.

VI. Registered trademarks that are necessary for overseas market expansion can enjoy more rights overseas. For example, American trademarks must be registered trademarks approved by the federal government before they can be marked with registered marks. Adding trademarks with such registration marks can increase the trust of customers, especially in developed countries such as the United States, where people have a strong sense of trademarks.

VII. Domestic Subsidies for Overseas Trademark Registration In fact, the government gives high subsidies for overseas trademark registration, and will give certain preferential policies to such enterprises.