Chanel Fashion House, usually called Chanel, is a Parisian fashion house founded by coco chanel (B.1883-D.1971). According to Forbes, the private residence of Chanel is jointly owned by Alain Wertheimer and Gerard Wertheimer, who are the grandchildren of Pierre Wertheimer, an early partner of Chanel.
Chanel history:
Chanel completely changed haute couture by replacing the traditional tight silhouette with simple suits and slender dresses. She introduced her iconic cardigan coat to the world at 1925. She has many other great successes that have changed the fashion world, including the once popular "Chanel suit", which consists of knee-length skirts and trimmings, a square jacket, traditionally made of woven wool with black sewing trimmings and gold buttons, and a large costume pearl necklace. The hem of this suit is held down by a chain. Wealthy women from all over the world began to flock to her boutique at No.36543, No.8+0 Cambon Street, to order her haute couture clothes. The Chanel family became a symbol of elegance. Since then, the name "Chanel" has become synonymous with elegance, wealth and elitism, and it is also the ultimate symbol of French upper class.
After her perfume No.5 was a great success, coco chanel's fashion became more famous and was bought by upper-class people in London and Paris. Chanel likes living in H? The suite she lived in became very famous and is now named "coco chanel Suite"
Chanel is also famous for its quilted fabric, which has a "secret" quilted pattern on the back to maintain the strength of the material. It was inspired by the jockey's jacket. This material is used in clothing and accessories. The brand is now led by German-born designer karl lagerfeld, who also designed Fendi's house and his eponymous brand.
More history:
Coco chanel times
Coco chanel, the founder of Chanel House, started her fashion career on 19 10. She heralded new designs and changed the fashion industry completely by "returning to the original" and incorporating elegance, classics and creativity. Under her strict rule from 1909- 197 1, coco chanel held the title of "chief designer" until her death on 1 month 10.
[Edit] 1909- 1932
1909, Chanel opened a milliner's shop named "Chanel Fashion" at No.21Cambon Street. Her hat was worn by famous French actresses, who helped her build her reputation. Chanel launched 1965438 +03 women's sportswear in a new boutique in Deauville, France. Her sweatshirt series is a response to lifestyle changes before and after World War I. There is little coal, and women work in factories instead of men. They need warm clothes that can withstand working conditions. Her clothes in this period were also greatly influenced by the relatively new concept of women's sports. Chanel continues this trend, producing sportswear, accessories and equipment, especially today.
Her fashion was famous all over France in 19 15, because her design did not show off and redundancy, but gave priority to freedom of movement. She affirmed the true, smooth and comfortable lines of the house style. Then, she opened her first fashion house in biarritz and introduced her other fashion collections.
Chanel headquarters, Wonder Square? I, Paris. 192 1 saw the introduction of her first perfume, chanel no.5. It is especially popular with upper-class women in the world. Chanel Perfume Company was established in 1924, producing and selling perfume and beauty products. It is said that this iconic fragrance is the result of her belief in superstition. She plans to show her collection on the fifth day of the fifth month. [ 1]
The first Chanel clothing jewelry collection was launched in 1924. Harper's Bazaar described it as "one of the most revolutionary designs of our time" [need to quote]
1926, Chanel launched a "little black dress", which was praised as "the new uniform of modern women" by Vogue. In the same year, Chanel launched a classic tweed. Inspired by the Duke of Westminster's trip to Scotland, Chanel designed her first tweed suit.
Chanel held the first jewelry exhibition dedicated to diamonds on 1932. Chanel relaunched several works on 1993, including "Comet" and "Fountain" necklaces.
[edit]1935-1981
1939, she retired from the field of fashion design and closed her fashion house. Only her perfume and accessories are sold in Chanel's boutique.
Chanel retired from the fashion industry at the age of 7 1 and reopened the fashion house in 1954. Her debut won international acclaim, with her signature sweatshirt printed with her favorite number: 5. 1955 In February, Chanel introduced a quilted bag with shoulder straps, which was named 2.55 pounds bag after the month and year of its birth. In the same year, Chanel launched her first eau de toilette for men, pouring wine for her husband.
Chanel and her spring collection won the fashion Oscar at the fashion awards ceremony in 1957. Fashion circles praised her as "the most influential designer of the 20th century".
1 month 10, 197 1, coco chanel's death ended a revolutionary fashion era, which is still a classic model for fashion designers to find inspiration today.
However, her influence did not disappear with her death. A few years later, other works were also exposed. 1974, Chanel introduced Cristale eau de toilette, which was already being produced when coco chanel was alive. 1978 witnessed the launch of the first non-haute couture prêtà-porter series and the global distribution of accessories. On 198 1, Chanel launched a new eau de toilette for men, Antaeus.
Analysis of trademark style and its meaning;
Chanel's logo is an interlocking double C, one facing forward and the other facing backward. (At first, this was not a sign that coco chanel came up with) It came from the name coco chanel. Coco is a nickname often used by Gabrielle Chanel, the founder of Chanel. It was not until the Chanel store first opened that the logo was registered as a trademark.
Chanel is currently dealing with the illegal use of the double C logo on cheap goods, especially counterfeit handbags. It is said that countries that produce a large number of counterfeit Chanel handbags include Viet Nam, Thailand and China. The retail price of a genuine Chanel handbag is about 1 1,500 dollars, while the price of a fake handbag is usually about 100 dollars, which creates the demand for cheaper signature style. All authentic Chanel handbags have serial numbers.
Chanel watch:
Jacques Helleu, creative director of Chanel, followed coco chanel's creed and designed the first Chanel watch named "Premiere" on 1987. The first watch of Chanel J 12 watch series was launched in 2000.
In 2005, Chanel designers introduced the J 12 series into the field of high-end jewelry timepieces-they developed jewelry watches with tourbillon. Chanel asked experienced Swiss watchmakers to develop the unique "Chanel O5-T. 1" movement.
In 2006, Chanel J 12 high-end jewelry series joined the ranks, and 597 rectangular cut diamonds were inlaid, and then Chanel J 12 tourbillon high-end jewelry series was born. In 2007, Chanel introduced the first J 12 GMT model.
In 2008, Chanel began to cooperate with Airbnb, and developed "J 12 calibre 3 125", which is equipped with an innovative automatic movement-Chanel AP-3125, which combines the AP 3 120 movement and Chanel "J/KLOC-0" [2]