1. Pinyin trademarks cannot exclude Chinese characters, so the protection of Pinyin trademarks alone is weak;

2. Pinyin and Chinese character trademarks are more unique and similar to those previously filed Even less likely.

There are three types of registered trademarks submitted for registration: text, pinyin, and graphics. The graphics are similar to the other two and are easier to distinguish. So what is the difference between text and pinyin? Regarding the similarity between pinyin trademarks and text trademarks The judgment standards are:

The "Standards for Determining Similarity between Pinyin Trademarks and Chinese Character Trademarks" formulated by the Trademark Office solves this problem.

1. Chinese character trademarks and their corresponding pinyin trademarks are generally not considered similar trademarks (such as Tianda and TIAN DA). However, if the prior right is a well-known trademark or has other specific meanings, it will be deemed similar (for example: Moutai and MAO

TAI).

2. Chinese character trademarks and trademarks that are a combination of the same Chinese characters and pinyin are generally judged to be similar trademarks (such as TIAN DA and TIAN DA).

3. Pinyin trademarks and combination trademarks composed of the same pinyin plus Chinese characters are generally judged to be similar trademarks (such as: TIAN DA and TIAN DA; TIAN DA and TIAN DA).

4. Pinyin trademarks and English trademarks that are similar to them are judged to be similar trademarks (such as: NANTIAN (Pinyin for Nantian) and NANTION; PANDA (Pinyin for Panda) and PANDA (English for Panda)).

5. Two trademarks consisting of Chinese characters plus their corresponding pinyin combinations, if the Chinese characters are not similar, are generally not judged as similar trademarks (such as: TIAN DA and TIAN DA) "Zhuoyi Knowledge Property Rights》