Domestic e-commerce has a long history, and the vigorous development of e-commerce seen today is actually the result of the struggle and integration of domestic e-commerce. In the early days, e-commerce was only in the imagination stage and had no idea of ??its future prospects.

1. Germination and introduction stage (1991-1999) The earliest e-commerce - EDI e-commerce. Internet e-commerce started in B2B. In 1997, my country's two earliest e-commerce companies, China Commodity Trading Center and China Chemical Network, were launched respectively. Both companies were engaged in B2B business. Typical representatives of early e-commerce retail websites include 8848, Ctrip, eBay, and Dangdang. In September 1999, China Merchants Bank took the lead in launching the "One Net" online banking service in China, becoming the first commercial bank in China to implement nationwide "online banking". In the budding introduction stage, the new concept of e-commerce has begun to be introduced, but the prospects of the new economy are still in the imaginary stage, the real Internet application market has not yet taken shape, and the e-commerce environment is far from mature. Online retail has just started, and most people have not yet experienced the convenience and fun of online shopping. In terms of corporate e-commerce, it is still basically at the conceptual stage, and it is even simply considered that e-commerce is paperless office.

2. Fluctuation cultivation stage (2000-2009) The international Internet bubble burst in 2000, and my country's e-commerce also entered a cold winter period. The bubble caused a number of e-commerce companies to close down. SARS brought new opportunities. During the SARS period, two relatively important online retail companies in the history of China’s e-commerce development were born, namely JD.com and Taobao.

The battle between eBay and Taobao is the first and most fierce competition in the history of e-commerce development. Taobao was launched in 2003. Taobao adopted a free strategy to compete with eBay, the industry leader. Taobao’s free strategy is A major innovation, free was later listed as one of the Internet thinking, and further developed from free to subsidy. C2C became the mainstream business model in my country’s online shopping market (including B2C and C2C) at that time. During the fluctuation cultivation stage, after experiencing the baptism of Internet bubbles and financial crises, my country became the country with the largest number of Internet users in the world in 2008. E-commerce transaction volume exceeded 3 trillion yuan. In 2009, the number of online shoppers exceeded 100 million. In view of the huge scale of my country’s online market With the people's rising enthusiasm for innovation and entrepreneurship, it seems that no obstacle can stop the progress of my country's e-commerce.

3. Fierce competition stage (2010-2014) In 2010, Vancl Eslite, which sells shirts, attracted much attention. There are also bright spots in rural e-commerce. The Shaji model has attracted widespread attention from society. Through online store business, farmers have embarked on a new path of industrialization driven by informatization. Driven by multiple factors such as favorable policies, technological progress, market demand and social investment, e-commerce transaction volume continued to grow rapidly from 2011 to 2014. Among them, the online shopping market remained hot, accounting for a significant increase in the proportion of total retail sales of social goods. During this period, November 11th every year became the online shopping festival that people looked forward to. Suning.com, JD.com, Gome and other e-commerce giants launched the "largest-scale e-commerce price war in history."

In the stage of fierce competition, my country's e-commerce has experienced the most intense period of competition to date. The wide scope of competition, the number of participating companies, the huge investment capital, the intensity of wars, and the far-reaching impact have all impacted my country's business development. These are rare in history, and many competition cases can be called business war classics. In a sense, fierce market competition has contributed to the development of my country's e-commerce. By the end of 2014, my country's e-commerce had surpassed economies such as the European Union and Japan, and was as good as the United States in some areas.

4. Stable development stage (2015 to present) Entering 2015, the heart-stirring fight driven by capital is gradually fading away. Shaking hands and making peace has become the main theme of the year. In 2015, people Known as the Merger Year, a series of merger events marked that my country's e-commerce development has entered a new stage, that is, a relatively stable development stage.

From 2015 to 2017, the number of online shoppers, total e-commerce transactions, and online retail transaction volume increased significantly compared with 2010-2014, but the growth rate slowed down. At the same time, at this stage, leading e-commerce companies have gone overseas (cross-border e-commerce) and went to the countryside (rural e-commerce), which shows that the traditional e-commerce market has gradually changed from a blue ocean to a red ocean. This also shows to a certain extent the development of my country’s e-commerce. Development has entered a relatively stable stage of development.

5. Starting from the second half of 2018, the domestic market has become saturated, competition among merchants has become fierce, prices have gradually become transparent, and single product profits have decreased significantly. The living space for new businesses is getting narrower and narrower. Cross-border e-commerce is beginning to gain momentum. With the rise of the national “One Belt, One Road” policy, the government issued a red-headed document and began to vigorously support foreign trade. Domestic low-cost goods are sent abroad through the Amazon platform, and a single product can earn dozens of times the profit. In the future, e-commerce entrepreneurial groups will focus on cross-border e-commerce. (For offline practical operations without supply on Amazon, please contact the author) Whether you are a new e-commerce entrepreneur or a domestic e-commerce transformation, cross-border e-commerce is the best choice.