No, a brand is not a trademark.

1. Trademark definition is different from brand concept

Trademark refers to a trademark composed of text, graphics, letters, data, three-dimensional signs, color combinations and other factors, which is used for the types of products or services to distinguish the differences between products or services.

this brand is an intangible asset, which provides users with premium and appreciation. Its media is the name, terminology, logo, logo or design of products or services used by different competitors. The source of appreciation comes from customers and their impressions of the carrier.

2. The value origins of trademarks and brands are different

Trademarks are used to distinguish the sources of products or services. Its value comes not only from its popularity, but also from its legitimacy. Applying for a trademark is more meaningful than unregistered trademarks.

brand value mainly comes from product quality and customer recognition.

3. The composition of trademarks and brands is different

The components of trademarks mainly include: text, graphics, letters, data, three-dimensional signs, TINT, sounds, etc.

brand composition consists of tangible and intangible. Tangible parts include: name, pattern, tone, text, mark, etc. Intangible parts include: brand marketing, promotion, maintenance, management, sales, public relations and so on.

4. the time limits of trademarks and brands are different

the restrictions on the use of trademarks lie in the law, while the restrictions on the use of brands lie in the market. The use of trademarks all over the world has a certain time limit. China's Trademark Law requires that a trademark be used for 1 years, which can be renewed.

even if companies are allowed to use different brands normally by law, if the market acceptance of brands continues to decline, brands will lose their vitality and face the risk of decline.