In recent years, Yang Guofu Mala Tang has mushroomed, with an annual growth rate of 1 1,000, with nearly three stores opening on average one day. After three or four years, this speed is still growing at a high speed. Over the years, no one in the industry can surpass it. How did a bowl of street mala Tang develop into a national brand, and its reputation resounded through major cities in China?

Yang Guofu Mala Tang's booming business has also attracted other franchisees. At that time, 200 to 300 franchisees joined Yang Guofu Mala Tang every year. However, after the rapid expansion of the scale, the problem gradually emerged, because there are relatives and friends among the franchisees, and friends entrust friends to take advantage of them. In addition, due to the lack of a good management mechanism, Yang Guofu Mala Tang is in a state of chaos.

"Due to the lack of planning, the number of stores is increasing, and at the same time, it has lost the unity of the brand and cannot form a brand effect. At the same time, without systematic planning, it is equivalent to a miscellaneous army in the eyes of franchisees, and it is difficult to have brand awareness. " Yang Guofu said. ? On 20 10, Yang Guofu decided to stop joining for rectification. ? In the process of rectification, he redesigned his visual image, put forward the concept of fast-food malatang, and took the lead in advocating the business model of gold-style malatang.

Yang Guofu will also standardize the joining process, establish standardized food processing plants, sign strategic cooperation agreements with various food suppliers at home and abroad, and constantly carry out self-rectification, so that franchisees can regain their confidence in Yang Guofu Mala Tang. By 20 12, there were 800 mala Tang franchisees in Yang Guofu. After reorganization, they walked out of the three northeastern provinces and began to have a larger commercial layout.