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Attention should be paid to the placement and display of goods
1. Keep it tidy. Ensure that the displayed goods are neat, clean and undamaged; Ensure that the shelves are clean, free from damage and rust; Ensure that the price tag is neat, clean and undamaged; Ensure that marketing AIDS (such as shelf stickers, POPs, jumping cards, etc.) are neat, clean and undamaged. 2. Replace the damaged products in time. The damaged products will no longer generate sales, and will affect the corporate and brand image, and must be replaced in time. 3. The labels of products with outward trademarks must face consumers in a unified way, and the products should not be placed flat, sideways or upside down, so as to achieve a uniform, beautiful and eye-catching display effect. 4. Go up small and down big, go up light and down heavy. Put heavy, big and commodities below, and small and light commodities above. This is the need of safety, convenient for consumers to take, and also in line with people's aesthetic habits. But sometimes, in order to promote the image, products with large packages, such as new year's goods and gift boxes, are placed on the top of the shelves, which is not included. In addition, if the shelf is too high (for example, 2 meters), the top shelf can only play a propaganda role, so you can use the outer box and handbag to seize the position and display the image. 5. First-in, first-out is the basic rule of warehouse management, and this concept is also found in supermarkets' shelves. According to the factory date, the products that have been manufactured first are placed on the outermost surface, and the products that have been recently manufactured are placed inside to avoid the appearance of immediate products. Second, the intermediate guiding principle 6. The price tag is accurate, clear and eye-catching. Compared with similar products, it can increase the publicity and notice effect of product display. When using promotion, the promotion price card must clearly indicate the original price, current price and the reason for price reduction. Don't make the following five mistakes at any time: the price tag can't be found; Wrong price identification; The price tag is misplaced; Overlap of old and new price cards; The price tag in the promotion area is inconsistent with the normal shelf price tag. Specific address /news_detail.asp? id=112