Matsumoto Kiyoshi is a brand of Soft Co., Ltd., a listed company. It is the first brand in China whose product line covers cosmetics, fine soap making, and health food. Matsumoto Kiyoshi's English name SUPATURE comes from English: "SUPER" + "NATURE", which means "from nature is better than nature". "Beauty comes from health" is its brand slogan. Matsumoto Kiyoshi has established Matsumoto Kiyoshi Health and Beauty Research Center based on its two major bases, Soft Co., Ltd. and Guilin Jiqi Pharmaceutical Co., Ltd. Matsumoto Kiyoshi's corporate mission is: to be committed to the cause of human health and beauty, with health as the foundation, with the purpose of beauty, following the empathetic values ??of nature, health, and kindness, and striving to bring consumers a family-like product experience.

Soft Co., Ltd. has authorized Guangzhou Liangbenqing Supermarket Co., Ltd. to have the right to use the Matsumotoqing brand. Guangzhou Liangbenqing Supermarket Co., Ltd., with a registered capital of 112 million yuan, is responsible for Matsumotoqing's product development, channel construction, after-sales service and other comprehensive businesses.