1. The early days of the founding of New China: "New Chengdu": the treasure of Chengdu cigarette labels.
“Every cigarette label has its unique mark of the times.” This is a saying that cigarette label fans often say.
After the founding of the People's Republic of China, the Chinese tobacco industry launched many cigarette labels with the characteristics of the times. Some of them were based on the founding of the People's Republic of China and the achievements of socialist construction, which truly recorded the progress of the New China. The footprints are represented by the "New Era" brand cigarettes produced by Zhengzhou Cigarette Factory in Henan Province and the "New Jilin" brand cigarettes produced by Changchun Cigarette Factory. Chengdu Cigarette Factory also launched the "New Chengdu" cigarette label. The word "new", coupled with the words "Resist U.S. Aggression, Aid Korea, Defend Home and Country" on the cigarette label, are particularly precious today. The pattern of the Chengdu Railway Station after the opening of the Chengdu-Chongqing Line is very representative. It is understood that the cigarette labels produced locally in Chengdu are most famous for the several cigarette labels that highlighted the red culture in the early days of the founding of New China.
2. 1960s: Third-grade cigarettes in old Chengdu.
At that time, there were not many varieties of cigarettes on the Chengdu market. "Honghua", "Red Furong" and "Chengdu" have become the main cigarette types for Chengdu smokers. Among them, "Red Hibiscus" was the best-selling mass brand during this period. "Honghua" and "Chengdu" are representatives of cheap cigarettes and gift cigarettes respectively. These three types of cigarette labels are all unpackaged printed matter. The paper is flat and intact, and the smell of old labels can still be smelled. At that time, a pack of red hibiscus cost 2 cents and 6 cents. The picture was elegant and simple, and the paper under the light yellow pattern was slightly rough. The production unit was written as "Chengdu Cigarette Factory". "Safflower", which costs 9 cents a pack, is more simple. On the package marked "State-owned Chengdu Cigarette Factory", the words "Twenty Pack" in Chinese capitals are now very rare. The "Chengdu" "produced by Chengdu Cigarette Factory in China" is much more grand. With a bright red background, classic Chengdu patterns and words, and more sophisticated paper products, it’s no wonder the price is much higher.
In addition, Henan cigarettes were also popular in Chengdu at that time. It is understood that in the 1960s, the Chengdu cigarette market was flooded with Henan cigarettes. Henan cigarettes, represented by "Golden Leaf", once became the main supply variety in the environment where cigarettes were purchased with tickets. On the red background, a golden leaf has become a major cigarette label memory of this period.
3. The 1980s: the golden age of cigarette label collection.
The 1980s can be called the "golden years" of his collection, which is related to the background of the rapid development of the domestic tobacco industry and the emergence of endless brands at that time.
After the reform and opening up, domestic tobacco companies launched new brands one after another. In addition, the management of the tobacco industry was relatively loose at that time. At most, there were more than 1,000 brands on the market. Compared with the current number of more than 100 popular brands, the collection is growing at a much faster rate. From two or three a day at that time, to two or three a week now. However, "things are rare but valuable". Compared with the cigarette labels in the early days of the founding of New China, the value of cigarette labels in this period is also very different.