Priority in trademark registration is a kind of "priority". Whoever registers it first will have the trademark rights. The Chinese government will stipulate the official Chinese names of a large number of new English words every year, such as player names (BECKHAM). Called Beckham, people in Hong Kong call it Beckham)

This is a transliteration, and there are also translations according to the meaning (MICROSOFT, everyone knows it is Microsoft). Foreign companies have a strong awareness of trademark protection. Registering a Chinese name can not only bring them closer to the investee country, but they also don’t have to worry about the newly announced official Chinese name being registered by some small companies.

This can also be used as a reference

Generally there is no such thing, but the "People's Republic of China and Domestic Product Quality Law" has provisions

Products or their packaging The logo on the product must be authentic and meet the following requirements: (2) The product name, manufacturer's name and address must be marked in Chinese; (3) According to the characteristics and usage requirements of the product, product specifications, grades, and main ingredients must be indicated The name and content shall be marked accordingly in Chinese; if consumers need to be informed in advance, it shall be marked on the outer packaging, or relevant information shall be provided to consumers in advance; (5) Improper use may easily cause damage to the product itself or may endanger personal life, Products with property safety requirements should have warning signs or Chinese warning instructions. Article 28 The packaging quality of fragile, flammable, explosive, toxic, corrosive, radioactive and other dangerous goods, as well as products that cannot be inverted during storage and transportation, and other products with special requirements, must meet the corresponding requirements and be made in accordance with relevant national regulations. Warning signs or warning instructions in Chinese indicate storage and transportation precautions.

Reference: