How to market and promote a new brand

BrandPromotion refers to a series of activities in which an enterprise shapes its own brand image and makes it widely recognized by consumers. Brand promotion must command all marketing (communication) activities of the enterprise with brand core values, that is, any marketing advertising activities such as product research and development, packaging design, advertising, access strategy and terminal display. In this way, consumers can feel the unified image of the brand whenever they come into contact with the brand, which means that every marketing and advertising fee is deepening consumers' memory of the brand.

brand promotion entry point of Quannuo brand promotion

product promotion

promotion promotion

May 1 International Labor Day, National Day, Mid-Autumn Festival, New Year's Day, Valentine's Day, Chinese Valentine's Day, Christmas and corporate anniversary are all good opportunities for enterprises to launch promotional activities. Promotional activities are directly aimed at sales, but they are little known without promotion, and the effect is definitely not ideal. At this time, enterprises will generally invest a large amount of budget for promotion, which is very valuable. Promoting sales performance is on the one hand and driving the brand.

enterprise leaders

The image-building of entrepreneurs of enterprise leaders is an important aspect of a corporate brand, which is also neglected by enterprises. Leading figures are living people, which are more acceptable to people than corporate brands. The opinions, deeds and entrepreneurial history of leading figures in enterprises are all good materials, which are beneficial to the promotion of corporate brand image. Enterprise honor enterprise honor, this is easy to understand. China famous brands in traditional industries, well-known trademarks in China, national inspection-free products and so on.

brand promotion strategy

network strategy

One of the important tasks of network marketing is to establish and promote corporate brands on the Internet. The offline brands of well-known enterprises can be extended online, while ordinary enterprises can quickly establish their brand image and enhance their overall image through the Internet. The construction of network brand is based on the construction of enterprise website, and through a series of promotion measures, it achieves the cognition and recognition of the enterprise by customers and the public. To a certain extent, the value of online brands is even higher than the direct benefits obtained through the network.

web page strategy

channel strategy

the channel of network marketing should be based on the principle of making it convenient for consumers. In order to attract consumers' attention to our products in the network, we can combine our products with the related products of other small and medium-sized enterprises as the extension of our own products, and the simultaneous appearance of related products will attract consumers' attention. In order to promote consumers' purchase, promotional information, new product information and company dynamics should be published on the website in time. In order to facilitate the purchase, various payment modes should be provided to give consumers more choices. When building the company website, online stores should be set up to increase the possibility of sales. The difference between service strategy network marketing and traditional marketing mode lies in its unique interactive mode. The traditional marketing mode is very important in interpersonal communication, and the marketing method is relatively simple. Network marketing can strengthen interaction and save expenses according to the characteristics of its own products, specific target customers and unique corporate culture, and its forms are novel and diverse, avoiding the old-fashioned simplification of the original marketing mode.