This is RIICH, Chery’s mid- to high-end sedan brand.

Riich is the result of Chery’s twelve years of accumulation in R&D, technology, production, management and other aspects. It shoulders the important task of Chery to enter the mid-to-high-end market and compete with major well-known global brands and joint venture brands. . Its logo conveys the upward concept of transformation and transcendence. The representative model is Riich G5.

Riich's logo consists of a pair of unfolded flying wings and the letter "R", which demonstrates its progressive, majestic and leadership style, and also highlights the brand's core values: freedom, control, Pioneer feeling. The "R" character in the middle not only clearly displays Ruiqi's brand logo, but also presents a focused and steady visual aesthetic.

The combination of silver flying wings and golden letters greatly adds to the sense of quality of the Ruiqi logo. It also shows the strong hope of pursuing a higher quality life and advocating a higher realm of life. It will carry every successful person to continuously move towards higher goals, and at the same time, it will continue to give every person who desires success the hope of chasing dreams and transcending reality.