The graduation thesis of business administration is an important part of the undergraduate teaching plan of business administration. The writing, supervision, guidance, defense and evaluation management of graduation thesis is an extremely important teaching link to cultivate students' comprehensive quality, and it is also an important index to detect an undergraduate's use of professional knowledge to discover, analyze and solve problems. The business administration major in medical colleges trains senior business administration talents with basic medical knowledge, systematic economics and enterprise management theory, who can engage in management work in enterprises and institutions of traditional Chinese medicine. This major has the characteristics of both business administration and pharmaceutical industry. It is an interdisciplinary subject of business administration and medicine. According to the characteristics of business administration major in medical colleges, this paper puts forward the writing characteristics and requirements, specific topic selection principles and structural layout of business administration graduation thesis, hoping to have a certain guiding role for business administration major students in medical colleges to write business administration graduation thesis. This paper not only has the characteristics of selecting topics in the pharmaceutical industry, but also meets the needs of other students who want to write business administration graduation thesis. ) 1 characteristics and requirements of writing business administration graduation thesis 1. 1 business administration graduation thesis-academic undergraduate graduation thesis is not as academic as graduate students, but it also requires a certain academic degree. Graduation thesis is different from other applied papers such as investigation report and work report, and its academic nature is mainly reflected in the requirement that the thesis tries to reveal the essence and law of the research object and scientifically express the author's inventions and discoveries. Based on the basic theory and professional knowledge, students should make the argument of graduation thesis touch the deeper level of things as much as possible and reveal the essence and regularity of things as much as possible. For example, in view of the topics of business administration graduation thesis, such as the strategic significance of cultural construction of pharmaceutical enterprises, the study of chinese pharmaceutical affairs's management system, and the analysis of modern pharmaceutical enterprise management ideas, the arguments and arguments of business administration graduation thesis should not only briefly describe the specific phenomena of the pharmaceutical industry, but also deeply analyze why these phenomena occur and how to solve them. Otherwise, this paper is academic and does not meet the requirements of undergraduate graduation thesis. 1.2 Business Administration Graduation Thesis-Practical Business Administration is a highly practical subject, both theoretical and practical. The graduation thesis of business administration is based on full investigation. For example, the topics of graduation thesis of business administration are marketing strategy of OTC market, consumer behavior analysis of pharmaceutical market, pharmaceutical advertising strategy, and pharmaceutical marketing channel management. A good graduation thesis of business administration is the best embodiment of the principle of integrating theory with practice. Theory without practice is empty talk, practice without theoretical guidance can only be low-level repetition, and practice under theoretical guidance is vivid and rich. 1.3 Business Administration Graduation Thesis-Innovating a good business administration graduation thesis should reflect students' own new ideas, new viewpoints and new insights. Only in this way can it be regarded as a "you" thesis. At the same time, it is also a test of the business administration theory that students usually study. Only when you have an essential understanding of the theory and a fundamental grasp of the problem can you have your own position and viewpoint, and your graduation thesis will appear to have personality. Innovation is the real value of business administration graduation thesis, and it is also the vitality of the thesis. An original graduation thesis is the most valuable, so we must avoid simple repetition. 2. Principles of selecting topics for graduation thesis of business administration 2. 1 Selection of topics for graduation thesis of business administration-A large topic of appropriate size is too theoretical or realistic, which may attract widespread attention in academic circles, but generally speaking, it is not suitable for undergraduate graduation thesis. Because, after four years of professional study and preliminary scientific research training, undergraduates can only say that they have mastered the basic theory of their major. The graduation thesis is the first time that they systematically analyze and solve practical problems from a theoretical perspective. If the topic is too big, it will be difficult to analyze it thoroughly and it will inevitably be broad. At the same time, due to the wide range of topics, too many materials collected and complicated problems, it is easy to make the paper appear chaotic and meaningless. In addition, the topic is too big, easy to be big and empty, and some new problems in theory and reality cannot be effectively put forward and solved, so we can only talk in general terms. So the topic of graduation thesis is too broad. On the other hand, if the topic is too small, easy and effortless, it will be done in a few words, then it will be academic and will not help your own study. Therefore, the principle of choosing a topic for business administration graduation thesis is to choose a moderate content that you can write well and need some efforts to write well. 2.2 Business Administration Graduation Thesis Topic-Do what you can to prevent blindness. To overcome blindness, we should consider two points: one is necessity, and the other is possibility. The so-called necessity is whether the topic of your graduation thesis has research value or significance. The so-called possibility is to fully estimate the subjective and objective conditions and do what you can. Not everyone can write a good paper on a good topic, because everyone has different subjective and objective conditions. Personal interests, knowledge structure, independent research ability, familiarity with selected topics and so on are all subjective conditions. Information sources, books and equipment, research status of selected topics, etc. Are objective conditions. When writing a graduation thesis, these two factors should be carefully analyzed, and we should act according to our abilities and tailor our measures. Do what you can, that is, choose topics that are appropriate in size, mastered by yourself, rich in materials and easy to collect; Tailor-made is to choose topics that you are interested in, have studied and are good at. 2.3 business administration graduation thesis topic-business administration major is a practical social science. If the graduation thesis of business administration is to analyze and solve the hot, difficult and focal issues in real life, it is easy to have new ideas, and its research results are easier to serve the real work. For undergraduates, it is difficult to ask them to solve an important problem theoretically and academically through academic research, and make innovations and breakthroughs academically. In view of the knowledge structure, theoretical accomplishment and professional accumulation of undergraduates, most of them choose to be academic subjects and synthesize the old theories of predecessors. Combined with the actual topic selection, the theoretical knowledge learned is used to analyze and solve real social problems, which is highly targeted, rich in materials and easy to write down the level and characteristics. Business administration majors in medical colleges can choose practical research topics such as the current reform of pharmaceutical enterprises and the influence of national pharmaceutical industrial policies on enterprise management, such as the integration of internal resources in the process of establishing pharmaceutical enterprise groups, the formulation of intra-group transfer prices, the informatization construction of pharmaceutical chain retail systems, and the construction of drug quality management standard systems in pharmaceutical enterprises. These practical problems in enterprise management are all good topics. In view of these topics, on the basis of actual investigation, using the basic theory of business administration, this paper puts forward specific improvement countermeasures to make the graduation thesis of business administration both realistic and academic. The structural layout and text structure of business administration graduation thesis play an important role in the writing of graduation thesis. A good business administration graduation thesis should have clear thinking, reasonable layout and compact structure. The graduation thesis of business administration belongs to the argumentative style. Generally speaking, no matter how to write an argumentative paper, its layout is always inseparable from such a logical structure: asking questions-analyzing problems-solving problems. This three-stage logical structure is also the basic principle of academic papers, which has universal guiding significance for graduation thesis writing and is easy to learn and imitate. In order to illustrate the needs of the central argument, argumentative essays have so-called structural forms such as "total score", "parallel" and "progressive". But no matter what kind of structural form, from the expression form of the paper, it is nothing more than introduction-theory-conclusion. Therefore, introduction-theory-conclusion is the basic type of graduation thesis format. 3. 1 business administration graduation thesis-The introduction is the beginning of the business administration graduation thesis, including the following contents: explain the purpose and significance of graduation thesis writing, understand the research direction, and put forward specific research questions. 3.2 Business Administration Graduation Thesis-This thesis is the main body and the most important part of the business administration graduation thesis, and the whole argumentation process starts from here. This theory generally includes: according to the needs of the central argument, determine the sub-arguments, arrange the levels and paragraphs of the paper; Put forward arguments and discuss them. 3.3 Business Administration Graduation Thesis-The conclusion is the end of the business administration graduation thesis, which can be written in three parts: the conclusion put forward or emphasized; Prospect of the future development trend of thematic research; A brief description of related issues. Of course, there is no clear formula in this paper. If we regard the composition principles and basic types of the thesis as rigid formulas, we will fall into formalism. As long as we firmly grasp the theme of the thesis when writing, all arguments serve the theme of the thesis, reveal the essence of the problem step by step according to the internal relations of objective things, and arrange the layout structure of the thesis with a standard that is easy for readers to understand, we will certainly be able to write a graduation thesis of business administration with complete structure and strict logic.