Since the implementation of the Trademark Law, it has laid a legal foundation for the protection of intellectual property trademarks. However, it is more and more obvious that the imperfection of trademark law is combined with reality.

First of all, the trademark registration procedure is imperfect and inconvenient, which makes it impossible for the trademark applicant to obtain the trademark registration certificate quickly. Malicious registration of trademarks and malicious questioning often occur. The application time is long and the efficiency is low, which runs counter to the speed of social and economic development and cannot meet people's requirements for intellectual property rights. Under the above circumstances, people are increasingly calling for the reform of trademark law.

secondly, the trademark law does not require strict punishment. It is not obvious, and the crackdown on trademark infringers is limited. In today's society, counterfeit and shoddy products are rampant, and there are countless counterfeiting behaviors of well-known trademarks. The law only clarifies what can't be done, and there is no detailed punishment, resulting in no detailed legal basis and punishment standards in the process of law enforcement. Counterfeit trademarks of "alongside famous brands" can be seen everywhere. Why is this practice repeated? If the punishment is clear and the laws and regulations are optimized, I believe there will be changes.

in addition, the relevant procedural provisions of the trademark law are also unbalanced.

therefore, the future revision of the trademark law must take efficiency as the carrier, reduce the applicant's application time, simplify some procedures, solve them efficiently, and be more harmonious in procedures. For example, in the future, the application may be developed from one standard and one category to one standard and multiple categories, which is convenient for applicants to apply. For example, the Trademark Office will directly rule to cancel the questioning verification procedure, making it easier to question yourself and defend your rights quickly.

at the same time, the future development direction of trademark law must be in line with international standards. Especially after China's entry into WTO, in order to ensure the development of China's international economy and trade, it is necessary to coordinate with relevant international trademark laws and regulations. For example, malicious registration is all over the world. The punishment for imitating trademarks is considerable, and the revision of China's trademark law will also strengthen the maintenance of trademarks and optimize the specific provisions of laws and regulations. The revised draft trademark law also adds a single tone with obvious characteristics. Sound can be applied as a trademark, and the protection of geographical indications can be strengthened in the future.

generally speaking, with the development of China's economy, the reform of trademark law will meet the actual needs of the public more and more. With the development of the times, I believe that the trademark law can also be developed and optimized.