In addition, the total sales volume of the two major channels in March was 65,438+02,958 vehicles. Comparing this data, the sales volume of Mazda 3 Angkor Sela 20 16 in March was 14500. In other words, in March 2020, the total sales volume of Mazda's two major channels could not compete with an Angkor Sela four years ago. Among them, FAW Mazda sold 53 14 vehicles and Changan Mazda sold 7644 vehicles.
It is worth mentioning that Mazda 3 Angkeira is far ahead, and this car contributed nearly 48% of Mazda China's sales from June 5438 to March. Mazda CX-8, which was officially launched at the end of 20 18, sold less than 200 units a month in the full sales year of 20 19, and there are even rumors that this car will stop production and be delisted.
At present, Mazda has five domestic models in China market, including Angkor Sela and Artz, and CX-4, CX-5 and CX-8 in SUV market respectively. Although 20 19 updated the main sales models of Angkor Sela, Artz and CX-4, there is still no way to solve the problem of product simplification.
According to foreign media's previous news, Mazda once again made way for research and development, and there was no plan to launch important models before March 2022. Therefore, Mazda's current vehicle lineup, including the new CX-30, will not be significantly updated or redesigned.
However, Mazda has also implemented countermeasures. 2020 is the anniversary of Mazda 100. Therefore, Mazda officially announced that it will launch the100th anniversary edition based on its various models. The new car will use exclusive car paint and have an exclusive logo, covering Mazda's major models in the world.
According to official sources, the special edition series has been sold in the Japanese market and will land in Europe in the third quarter of 2020. As for the China market, there is no clear news yet. However, FAW Mazda launched a series of preferential activities for the anniversary of brand 100, including a maximum discount of 22,000 yuan and a number of after-sales policies, which deserve the attention of consumers who are preparing to buy cars in the near future.
Mazda China has previously said that in order to meet the ever-changing demand of the automobile market, a brand-new pure electric vehicle will be launched in China this year, which belongs exclusively to the China market. Relevant information shows that the code name of this pure electric vehicle is J59E.
It is understood that the brand-new Mazda 3 Angkeira code-named J59R will be launched in the middle of this year as a compact SUV? The code name of CX-30 is J59Y. Mazda 3 Angkeira and CX-30 use the same platform, which means that this pure electric vehicle code-named J59E is also based on this platform, and it will be a small or compact product.
For Mazda, it never rains but it pours in 2020. Affected by the epidemic, Mazda will face enormous challenges. Earlier, Mazda officially announced that it would suspend the production of two factories in Japan, Mexico and Thailand, and it is expected to cut 60,000 vehicles worldwide to cope with the slowdown in demand and supply chain disruption caused by the spread of the epidemic.
For the China market, only CX-3 and MX-5 are imported models, and the domestic demand for these two models is not great, so the impact is not great.
But the pressure in the domestic market will not be less than that in foreign countries. According to related reports, since the second half of 20 19, Changan Mazda dealers have gradually withdrawn from some areas, including Hengshui and Cangzhou. In March of this year, the 4S shop of an Changan Mazda dealer in Beijing has been in a transitional stage, and will directly quit the network and sell Xpeng Motors products instead.
Mazda dealers have been unable to bear the decline in sales and the lack of new cars. And under the slogan of "value marketing", "price marketing" was started first. For example, the discount for Artz terminal is about 30,000 yuan, and the discount for CX-4 is nearly 20,000 yuan. Although the range is large, it still cannot recover the decline in sales.
Relevant dealers said that the decline in sales and poor performance were one of the reasons why Mazda dealers chose to quit the network. Mazda declared that it would not launch a new car for two years, which was the last straw to overwhelm the camel.
Earlier, it was reported that if the sales channels of the two Mazda can be merged, consumers who want to buy a car can choose A-class Angkor or B-class Artz, and SUV can choose individual CX-4, practical CX-5 or CX-8 to form a seamless product line in the price range of 65,438+00-280,000, which can not only consume internally, but also enhance the complementarity of products.
Moreover, both Changan Mazda dealers and FAW Mazda dealers have always adhered to the premise of "value marketing", and the combined sales can be seamlessly connected.
Text/Yang Jing
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