Trademark is one of the important assets of a company. When transferring a trademark, you can choose to transfer it to an individual's name or a company's name. Choosing the appropriate transfer method allows the company to operate legally and protect its own rights and interests.

The transfer of a trademark to an individual’s name or a company’s name should be decided based on the actual circumstances of the individual and the company. If the business is large or the trademark is of high value, then it is more appropriate to transfer it to the company's name. Because once a trademark is transferred to an individual's name, it will face risks such as personal bankruptcy and death. And if the trademark is transferred to the company's name, the legal operation of the company and the security of the trademark value can be fully guaranteed. Of course, you should consult professionals in intellectual property-related fields before transferring the name to be aware of the legal implications of trademark transfer and to prevent risks.

Trademark transfer is one of the important aspects of intellectual property transactions. It has an important impact on company assets and strategic planning, involving operational, legal, financial and other issues. Therefore, before transferring a trademark, an enterprise needs to fully consider its own development strategy, asset status, and legal and regulatory requirements.

Trademark transfer is an important part of enterprise development and asset preservation, and a reasonable choice should be made based on the actual situation of the enterprise. When transferring a trademark, an enterprise should fully consider the actual value and protection interests of the trademark, as well as the impact and risks of the transfer method on the business operation and asset preservation

Legal basis:

"China Article 4 of the Trademark Law of the People's Republic of China

If a natural person, legal person or other organization needs to obtain the exclusive right to trademark for its goods or services during production and business activities, it shall apply to the Trademark Office for trademark registration . Bad-faith trademark registration applications that are not intended for use shall be rejected. The provisions of this Law regarding commodity trademarks shall apply to service trademarks.