1. On Dashilan Commercial Street in Beijing, there is a shop with western baroque architecture style, which is crowded every day and attracts tourists from all directions. This is the famous Chinese time-honored Ruifuxiang Silk Shop in Beijing and at home and abroad. 2. Little is known about the origin of the name "Rui Fuxiang". According to legend, after repeated scrutiny and textual research, the head of Ruifuxiang quoted the allusion of "the green dragonfly pays back the money". It can be seen that this time-honored brand has a profound cultural heritage at the beginning of its business.

It is said that the "Fu" in the name of the store is an insect that looks like a cicada in ancient legends. The Jin Dynasty's Searching for the Gods (Volume XIII) records that "Zi will follow the grass ... with her son, the mother will fly back, not the distance ... 8 1 penny with the mother's blood, and 8 1 penny with the child's blood. Every property, whether it is the mother's money or the child's money first, will go back and there will be no rotation. " Here is the story of flying back after running out of money. Therefore, when the boss took the store name Rui Fuxiang, he borrowed the auspicious meaning of "auspicious". Now, Ruifuxiang is registered as its own trademark with a pair of mother-child patterns, which shows that Ruifuxiang people highly affirm the traditional business culture. 4. Beijing Ruifuxiang Silk Shop was founded in 1893 (19th year of Guangxu in Qing Dynasty). It was funded by the Meng family who started out selling stockade cloth in Jiujun Town, Zhangqiu, Shandong Province. Its owner is Meng Luochuan, the sixty-eighth grandson of Mencius.