Record of Hua Qichun County Industrial and Commercial Bureau’s implementation of trademark strategy to boost economic development. A handful of Qi moxa has become a 1 billion industry. It sounded a new clarion call to develop the Li Shizhen brand and promote the characteristic development of Qichun. At present, the Qichun County Industrial and Commercial Bureau has completed the well-known trademark application plan for "Li Shizhen", and the application for geographical indication trademarks for "Qiacai" and "Guanyao Pottery" is also on the agenda.
According to Miao Jianhua, director of the Qichun County Industrial and Commercial Bureau, as of now, Qichun County has more than 1,300 registered trademarks, including 2 well-known trademarks in China, 1 geographical indication certification trademark, and 1 Hubei Province trademark. There are 8 famous trademarks and 16 well-known trademarks in Huanggang City. The total number of registered trademarks ranks first in Huanggang City, and the number of brand trademarks ranks among the best.
Strategic guidance, being a good trademark brand? Guide?
Qichun is the hometown of Li Shizhen, and Li Shizhen is a golden sign and a rich mine that urgently needs to be developed. Provincial Party Committee Secretary Li Hongzhong has pointed out many times that Li Shizhen's brand must be worth at least 200 billion yuan. In order to do a good job in Li Shizhen's great article, the Qichun County Industrial and Commercial Bureau insisted on starting with trademarks and unremittingly focusing on brand cultivation and construction.
Qichun County Industrial and Commercial Bureau uses time nodes such as March 15th International Consumer Rights Protection Day and April 26th World Intellectual Property Protection Day every year, with the help of TV, radio, Internet and other media to vigorously promote Promote trademark knowledge, help enterprises increase trademark awareness, guide farmers to register agricultural-related trademarks and agricultural and sideline product trademarks, enhance the trademark awareness of the whole society, encourage and guide enterprises to strive for well-known trademarks, famous trademarks and well-known trademarks. Qichun Zhenmi is a specialty rice well-known throughout the province and even the country. It has excellent quality and is favored by consumers. The Qichun County Industrial and Commercial Bureau mobilized the grain department to establish the Qichun County Grain Industry Association, and successfully applied for registration. Qichun Zhenmi? Geographical indication certification trademark has achieved a breakthrough in the county's zero geographical indication certification trademark.
The Qichun County Industrial and Commercial Bureau also determines well-known trademarks, famous trademarks, and well-known trademark echelon enterprises in accordance with the principle of "cultivating a group, supporting a group, and recommending a group" to form "locally famous and provincially famous" , a nationally renowned tiered development structure. Make a unified "Trademark Registration Proposal" and provide guiding opinions and suggestions for applying for trademark registration. Based on the company's development potential and trademark and brand awareness, "trademark strategy reminders" will be issued to companies in a timely manner, so that companies can strive to create brand names and trademarks in a targeted manner.
Scientific planning, be a good booster for county economy
Julongyuan Tea Co., Ltd. is a village-run enterprise in the north of Qichun, and its company is registered as "Julongyuan" After more than 10 years of development, the trademark has become well-known locally. The "Julongyuan" trademark has been recognized as a "well-known trademark in Huanggang City" and a "famous trademark in Hubei Province".
Hubei Saishang Clothing Group Co., Ltd. is a clothing company that integrates clothing design, production, processing and production, and marketing. The STORCEZON trademark registered by the company was successfully applied for in 2009. Hubei Province Famous Trademark? In 2012, with the strong support of industrial and commercial departments at all levels, it successfully applied for "China Famous Trademark".
According to Miao Jianhua, the entrepreneurial enthusiasm of market entities is high, which is related to the continued implementation of convenience measures by the industrial and commercial departments. Since 2015, the Qichun County Industrial and Commercial Bureau has taken the opportunity to further promote the reform of the commercial system to further simplify the industrial and commercial registration procedures, implement the administrative approval "three centralized, three in place" model, and promote the pre-approval of the names of market entities in Caohe City, individual business registration A unified city-wide system for household registration, farmer cooperative registration, partnership enterprise registration, and sole proprietorship registration. The implementation of various reforms and new policies has received strong social response and the masses have applauded.
Be a strong protector of rights and be the patron saint of enterprise development?
According to incomplete statistics, there are more than 100 processing companies in Qichun County participating in the research and development and production of Qiai series products, and more than 500 There are 20 online stores engaged in the marketing of Ai products, with an annual output value of more than 1 billion yuan. More than 20 stores have emerged, including "Qi Ai Tang", "Shizhen Prescription", "Ming Aunt", "Chifang Old Man", and "Qi Ai". Crown and blue diamond level Qiai e-commerce.
The cake of Qi Ai industry will surely grow bigger and bigger, driving the development of various industries. Everyone knows that the mugwort in Qichun is good, so many mugwort from other places are pretending to be Qinchun. ?At the beginning of 2014, Zhang Junkai, the owner of Qichun? cost. ?
After learning of this situation, the Qichun County Industrial and Commercial Bureau actively guided companies to use trademarks correctly in advertising, product packaging, service venues and trade activities to strengthen self-protection. It was also recommended that the county government promulgate the "Measures for the Protection and Management of Qi Ai Geographical Indication Products", include Qi Ai as a key protection object for specialty products in the county, and implement a normalized anti-counterfeiting system for Qi Ai. Since 2014, a special rectification campaign has been carried out for the "Li Shizhen" registered trademark and "Qi Ai" brand to strictly investigate infringements, and a total of more than 300 counterfeit "Li Shizhen" registered trademark and "Qi Ai" brand products were investigated and punished. million, purifying the market order and safeguarding the legitimate rights and interests of enterprises.