The trademark war between Sany Heavy Industry and Mercedes-Benz has a long history. On a global scale, Daimler, which owns the "Trident Star" Mercedes-Benz trademark, raised 50 objections to Sany's trademark registration application.
In this regard, the relevant person in charge of Sany Heavy Industry said that the Sany graphic trademark consists of three'1',which is completely different from the Mercedes-Benz Trident Star logo in terms of graphics, symbols and meanings.
The graphic trademark of Sany Heavy Industry is composed of three "1", and the arrow generally rushes out of the circle, symbolizing that the enterprise will grow stronger and go to the world, and at the same time embodies the enterprise purpose of "creating first-class enterprises, educating first-class talents and making first-class contributions".
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Sany group co., ltd was established in 1989. Since its establishment, Sany Group has built a well-known "Sany" brand, adhering to corporate vision's principle of "creating first-class enterprises, educating first-class talents and making first-class contributions". At present, Sany is one of the leading enterprises in the global equipment manufacturing industry.
In recent years, Party and state leaders such as, Zhang Dejiang, Yu, Zhang,, and so on have visited Sany successively, fully affirming Sany's contribution to the revitalization of China's equipment manufacturing industry by adhering to the road of independent innovation and development, and placing high hopes on it.
Sany was also rated as "the 65,438+000 most innovative companies in the world" by Forbes, "the most innovative company in China" by Fortune, the top 500 Chinese enterprises, the most competitive brand in China, the iconic brand in China construction machinery industry and the top 50 Asian brands.
Mr. Liang Wengen, Chairman of Sany Heavy Industry, is the main founder of Sany Group, the representative of the 17th and 18th National Congress of the Communist Party of China, and the representative of the 8th, 9th and 10th National People's Congress. He was awarded "National Model Worker" by CCTV, "National Excellent Private Entrepreneur", "Excellent Socialism with Chinese characteristics Career Builder", "China Economic Person of the Year" and "Best Boss of Listed Companies in China" by Forbes.
People's Network-Sany Heavy Industry "Three1"vs Mercedes-Benz "Trident Star"