Bell mainly wears Craghoppers, which is translated as wilderness survival in Chinese (directly meaning cliff jumper). It is said that it is an outdoor brand run by Bell himself, so it was advertised on his show. The reputation of this brand of clothing is similar to that of TNF, or slightly better than TNF. When encountering certain special circumstances or considering various other factors, Craghoppers' clothing cannot meet his needs, he will also wear other brands of jackets, such as TNF.