In fact, there is nothing untrustworthy. There are many franchisees. If you make a few phone calls and ask, it will become clearer.

Although the investment is not large, you should be cautious.

How about you first go to VALSE to join the franchise? There are some 9-yuan fashions there, which should be the items you are looking for.

If 9 yuan fashion is fake, those business lines will not develop so fast, right?

I understand that you will suspect that some advertisements are fake. In this way, I will teach you a few tricks to distinguish between true and false:

Under the guise of "low investment, high return", attract the public's attention Eyes, and then look for groups that can be defrauded. Most of these money-making scams deceive individuals who have little capital and hope to benefit from high-level entrepreneurship, but lack rational judgment and skepticism.

The first step in the investment and franchising scam: backdoor listing

Small companies put on big hats, "international" hats, fake famous brands of one kind or another, and fabricate a set of business models. In fact, there is only an empty shell. Most of these scam companies advertise that they are a certain international chain organization and a famous international brand from Japan, South Korea, France, Hong Kong, China, Taiwan, etc. when recruiting investment. In fact, many scam companies have no loopholes in licensing procedures. Registering a company is the first step for them to set up a scam. The international background of these companies usually works like this: register a company in China, and soon after, register an enterprise group with the same name in Hong Kong.

Because Hong Kong is not very strict in interfering with corporate name registration, 80 to 90 percent of similar companies are registered there. After that, they often register an industry association or a group headquarters, such as the "Hong Kong Garment Industry Association" or the "French International Fashion Industry Association"; the headquarters group is called "Blue Sky Baiyun Enterprise Group China Chain Headquarters". There are also companies that are not registered at all, but still use such banners in publicity.

How to dismantle the company

There are several effective ways for investors to judge whether the other party is just a "foreign" shell:

First, check the company's registration place As well as the registration time, the smaller the country with the shorter registration time, the greater the possibility of scams. The second is to collect information from multiple channels, and the third is to inspect the company headquarters to see if it is the same as what is advertised. Some headquarters are just empty-handed. The next step is to check whether there are foreign employees in the headquarters. If not, the possibility of a scam is greater.

You can also check the national trademark database to confirm whether the company is a domestic agent or franchisee of foreign brands. If these brands want to enter China, they will definitely register their trademarks in advance. You can also go to the relevant departments to check the company's registered capital. If the registered capital is low (less than 500,000), the possibility of fraud is greater.

The second trick of the investment and franchising scam: hype

With an international background, scammer companies begin to exaggerate and exaggerate the brand. You can often see overwhelming franchising advertisements on investment websites, and the language is very tempting: "Earn a lot of money easily", "Join ×××, money will flow in", "The myth of wealth, we will create it with you". The public should keep their eyes open and identify carefully. It is often such tempting words that easily confuse those franchisees who are eager to make a fortune.

Some companies also use the guise of “zero franchise fee”. In investment advertisements, most scammer companies claim that there is zero franchise fee and the first batch of goods will be given away for free. After sales reach a certain amount, they also claim to return franchise fees, deposits, reimburse decoration expenses, etc. Some even involve celebrities to help confuse the public.

Recruitment methods

Investment advertisements with the purpose of making money have an obvious characteristic: they claim that the project investment is very small, the profit is extremely high, and it is a risk-free project. When you are interested in an emerging clothing franchise project, you should immediately understand the market in depth, such as understanding the minimum investment required to join a brand. If the conclusion is consistent with the advertisement, you can call first for consultation. When calling, be sure to find your boss or person directly in charge. When talking to the person in charge on the phone, conduct extensive discussions and multi-party consultations to see if he is very knowledgeable and whether his explanations and answers to questions are sincere and reasonable.

You can ask them if they have any successful franchise stores, where they are, and if they have a phone number. If the other party tells you to come to the company for on-site inspection, or tells you a city far away from you, they The purpose is not to let you watch it or to let you learn about the situation from other channels. Most of these are scams.

The third trick of the investment and franchising scam: Lure the enemy deeper

In the past, clothing scam companies were mostly concentrated in cities such as Beijing, Guangzhou, Wuhan, and Zhengzhou. Most of these companies rent office buildings with luxurious decorations, people coming and going, all kinds of information available, and busy employees, giving people a sense of strength. When investors call for consultation, such companies will urge them to go to the company headquarters for inspection. This is actually a trick to "lure the enemy deeper." Once they arrive at the so-called company headquarters, the staff responsible for investment promotion will talk eloquently, and the investors After a lot of language bombardment, the franchise contract was quickly signed and the deposit was paid.

It is worth noting that most of the fraudulent companies claim to have their own directly operated stores and processing plants. In fact, it is very likely that they are products of commissioned processing and OEM; some are even bought from the wholesale market and then put on their own brands. And the directly operated stores they claim have all the procedures in place. They also brag about how large their factories are and how advanced their equipment is. But if you ask to visit, they will come up with lots of excuses.

In short, they show their most flawless side to the franchisees, lure them with benefits and talk sweetly. They play the role of a "smiling tiger" well before they get the money.

How to dismantle recruitment

No doubts were found during telephone consultation, so it is necessary to visit the company for inspection. But we should pay attention to the following misunderstandings: First, the company's big scene does not explain all the problems. Reasonableness and moderation are the only things that are authentic and credible; secondly, don’t be confused by big city etiquette and high-end reception. The inspection is only the second step in decision-making, so don’t owe any favors. Third, we must learn to use reverse thinking and observe and think about problems from the other party's perspective. Pay attention to research the company's background and experience. Calmly observe whether the other party is a company that wants to do things and can do things. Whether the various step designs and operation models are true, reasonable, and responsible, whether they are short-term actions, or whether they are ambitious and long-term cooperation, and whether partners are treated equally and fairly; fourth, it is necessary to inspect the so-called " "Directly operated store", carefully observe the store decoration, product display, staff attitude and sales status.

One more thing I would like to remind franchisees is that many scam companies require remittances to personal accounts instead of company accounts. Their excuse is usually that they will pay less tax. In fact, this is completely inconsistent with the financial system and legal regulations. If the company has such a requirement, investors should be more cautious.

The fourth trick: catching a turtle in a urn

After the money is obtained, the ugly faces of these scam companies are gradually exposed.

First, the follow-up service was cut off. The full set of support promised during early consultation, including staff training, publicity planning, sales planning, advertising support, sales training, product knowledge training, etc., is often just a show. They randomly found some so-called training materials and used a very short time to train franchisees. In fact, they just read them once. This will not have any effect on the later franchise store operations. When the franchise store opens and you come to them if there is a problem, they will push it forward if they can.

There are even more problems with supply. Many of these institutions implement online ordering. They give franchisees a username and password, and after logging in, they select goods and pay. The Internet is full of processed pictures, with color, texture, style, size, etc. marked underneath, but what is finally sent to franchisees is often defective or bulky or slow-selling goods. I want to return the product, but the return conditions stipulated in the contract are very strict - the packaging and labels must not be damaged at all. Even if they agreed to your request for return, they kept delaying it, refusing to inspect the goods or give an explanation.

When the franchisees found out that they had been deceived and asked them to recover the deposit and other fees, they were not worried at all, because they had already set a trap in the contract, which unilaterally restrained the franchisee. According to the terms, they can walk along the river without getting their shoes wet, and only the poor franchisees need to bear the responsibility for breach of contract.

How to dismantle recruitment

Once similar disputes arise, investors can, depending on the situation, rely on the leader’s untruthful information disclosure, even false advertising and exaggeration, and false contracts that are unfair and unfair to the business community. For problems such as unfavorable protection, insufficient product styles, and poor quality, the scammer company will be sued for one of the claims of invalidity, voidability, or breach of contract. But “all lawsuits must be based on the franchise contract, and evidence is the most important.” Since the entire franchise chain industry is not standardized now, franchisees should pay attention to retaining relevant materials in a timely manner when they first come into contact with the project, just in case. It mainly includes: the first investment advertisements seen, promotional materials obtained from the headquarters, recordings of discussions with the reception staff at the headquarters about joining, contract documents, purchase invoices, vouchers, etc.