In some performances with a large number of participants, in order to let the audience better appreciate the performance style, some excellent players are often chosen as the lead singers. The role of the window in the baby products store is just like these lead singers, which can let consumers fully understand the taste of the store; It can attract customers' attention at the first time and show the core products to consumers in the shortest time, as long as the products in the store are placed reasonably, but the product display in the window should have artistic standards, including theme, style, color, lighting, modeling, aesthetic feeling, imagination, appeal, personality, level and coordination. A good window display is a wonderful artistic presentation.

First, the window size

In general, the height of the window should be about 2 meters. Just a little lower, and a little higher won't look good. The width is about 1 m and the depth is 50 cm-80 cm.

Second, the window type:

(1) Themization: display different styles of goods with a theme as the core, and convey a theme to customers, such as the theme of "warm winter cloak display".

(2) Seasonal style: show the next best-selling product. It should be noted that the products should be displayed before entering the sales season, so as to have the dual effects of display and advertising!

(3) DIY style: the same product, but different collocation will produce different effects. Window designers should innovate the collocation of products according to the characteristics of baby products, such as dynamic one-year-old babies, and choose the products that one-year-old babies should use for collocation display!

Three, the five elements of window design:

(1) Creativity should be fresh: the first element of product display in the window is to attract people's attention. If you can't do this, the window is of little significance, and the first condition to attract people's attention is to be creative!

(2) the appeal point should be clear: this determines the first impression of consumers on you. If you want to show your coat, as a result, the consumer remembers this scarf, which is an unbridled collocation.

(3) Products should be simple: the products in the window should pay attention to few but fine, especially to avoid complexity, because the more products, the more difficult it is to control.

(4) Update in time: Only in this way can it be fresh.

(5) Most people think it looks good: If your design can only be understood by a few people, even the best design will not help, because our purpose is to sell, not to collect works of art, and it is impossible to understand it slowly. Few consumers are patient and understandable, and this is no good. Our aim is to make most consumers feel good. Because "looking good" is the basic level of appreciation, I don't know why you look good, but you can see "looking good", which is the most important thing in window display!