Registering a British company to enter the Amazon platform is nothing more than to expand the market and increase profits. But as the world's largest e-commerce platform, Amazon has hundreds of thousands of sellers. How can it protect its products from infringement and protect its business interests to the greatest extent? The best way is to apply for a British trademark for your products to protect your own interests.

1. Overview of British Trademark Registration

The current British trademark regulations mainly come from the Trademark Law of July 10, 1994. The "UK Intellectual Property Office" is responsible for the unified management of trademark affairs, and the official language is English. UK trademark registration adopts the "first to use" principle. UK trademark registration is not compulsory, but in order to better protect the trademark or renew it, it must be registered in accordance with the law.

2. British Trademark Registration Process

British registered trademarks include words, letters, graphics, marks, dynamic images, color combinations, three-dimensional shapes, and sounds. The basic materials required for UK trademark registration are:

1. Trademark drawing;

2. Category and specific goods or services;

3. Applicant Name and address;

4. If priority is declared, priority certification documents must be provided.

The main process of applying for registration of a British trademark is: filing an application, conducting a trademark review and review, making a trademark announcement, and if there is no objection, the application will be approved and issued. When a new trademark registration application is submitted for processing, the British trademark examiner will conduct a formal and substantive examination of the application. The formal review is mainly to see whether the information complies with the regulations; the substantive review includes the distinctiveness of the trademark and whether it violates the prohibition on registration, etc. For trademarks that fail to pass the examination, a rejection notice will be issued and the applicant will be required to respond within the time limit required in the rejection notice. If the substantive review is passed, an announcement will be made.

3. Objection to the registration of a trademark. The main reasons for raising objections are:

1. Conflict with other registered trademarks.

2. The trademark lacks distinctiveness.

3. Trademarks have adverse effects.

4. Malicious registration.

5. Involves infringement of other rights, such as trade name rights, designs, copyrights, names, etc.

IV. Maintenance of British trademark registration

British trademarks are valid for 10 years after registration, and the validity period starts from the registration date; renewal can be applied for within 6 months before the expiration date, and the extension period 6 months, plus 6 months of recovery. Each renewal is valid for 10 years.

5. Others

After approval, trademark registration in the UK can automatically extend protection in British Indian Ocean Territory, Falkland Islands, Isle of Man and other British territories. British trademarks can apply for extended protection in many British territories, including the Cayman Islands, Guernsey, Anguilla, Bermuda, Jersey, British Virgin Islands, Gibraltar, Montserrat, Guyana, Kiribati, Saint Helena, Solomon Islands, Tuvalu.

It can be seen that the procedures for registering a trademark in the UK are relatively complicated. Contact us Youyang International for your processing and consultation.