The early Apple Computer, Inc. was founded in 1976 by Steve Jobs, Steve Wozniak and Ron Wayn, and developed and sold the Apple I computer that year. Apple's logo was designed by Steve Jobs' colleague Ronald Wayne in atari.

the original Logo was designed by Wayne, one of the three founders, in 1976. It was only used in the production of Apple I, and it was a pen painting of Newton sitting under an apple tree reading. However, Newton's logo took a short time, and Jobs thought it was too complicated to copy and spread. Therefore, in 1976, Jobs decided to re-appoint Rob Janov, the artistic director of Regis McKenna Public Relations Company, to redesign a better logo to match the release and use of Apple II.

So Janov started to make a black-and-white silhouette of an apple, but he always felt something was missing. "I wanted to simplify the shape of the apple, and I got a bite on one side-a byte, right, in case the apple looks like a tomato," Janov explained. Then, Javov added six colored and horizontal stripes, thus completing the colorful Apple logo that we are familiar with today.

apple's second-generation Logo was used until 1998, when the iMac was released, it was modified and changed to monochrome series. In 27, it was changed to metallic silver gray with shadow again. In 213, it was changed to a flat-style pure black Logo without concave and convex feeling, and it has been used ever since.