In 1996, Di Chin Lion brand was established, mainly focusing on foreign markets. Its main products were outdoor hiking shoes and hiking shoes, which once sold well in Europe, America, Southeast Asia and other countries and regions.

22 was a special year for the KINGTEX Di Chin Lion. With the rise and development of outdoor sports in Chinese mainland, Dongyi Footwear Co., Ltd. brought the brand KINGTEX to China and put it on the market in order to meet the demand of China market. Since then, the outdoor hiking and hiking shoes of KINGTEX brand have been recognized and used by some outdoor players in China. With the localized operation mode of production and sales, KINGTEX products have won the trust of outdoor sports enthusiasts with its "high cost performance" advantage, laying a good foundation for the sustainable development of the brand.

in the autumn of p>22, the first set of professional waterproof, windproof and breathable jacket of KINGTEX brand was born. Then functional series clothing such as warm jacket, quick-drying and anti-ultraviolet underwear, as well as supporting products such as backpacks, hats and socks were put on the market one after another; Diversified and rich functional product lines have been formed and improved day by day.

In p>28, Di Chin Lion Outdoor Brand was founded by the original brand, and it has been continuously developed and strengthened. It was recognized as a famous trademark in Guangdong Province by the Guangdong Famous Trademark Recognition Committee.

In p>211, Di Chin Lion Outdoor Brand continued to expand the domestic market and began to set foot in the field of e-commerce.

in p>213, we settled in tmall, opened the flagship store of Di Chin lion, and began to expand zero sales channels online. Product positioning: fashion sports, leisure, entry-level professional outdoor brands;

main products: clothing, shoes, backpacks and other accessories

product pricing: medium and high grade, suitable for mass consumption

product technology: HBR, a waterproof and breathable film independently developed in 28, has been well received by consumers from all walks of life after its launch.

In p>29, KINGGRIP, a self-developed professional mountaineering sole brand, was launched, and the technology has been constantly innovating.

professional team: KINGTEX brand has its own professional R&D, design, production and sales team. It has a modern workshop of more than 12, square meters, more than 1,2 high-quality R&D, design, production and marketing personnel, with an annual production capacity of more than 3 million pairs. Adopting the localized operation mode of production and sales, the products are exported to all parts of China, Europe, America, Southeast Asia and Australia and other countries and regions. : Fixed-point network franchise and joining mode.

Di Chin Lion Discount Store in Beijing

Address: No.1A Yaojiayuan East Road, Chaoyang District, Beijing, outdoor area on the third floor of Vibrant Oriental Outlets

Bus: No.52, No.75, No.729, No.758, No.35, No.46, No.64 and No.672 get off at the "bungalow west exit" station.