How to write WeChat advertising copy in 2017

When Google first came to China, they showed off their office space. Their office space was very creatively built, like a fairy tale world It will make people feel curious and want to know more about the company, so they can easily remember the company. So, how should advertising copy be written? Here is a detailed introduction to the seven tips of micro-business advertising copy:

1. Engaging

Good It is best to let readers know what you are talking about in the first 2-3 sentences of your soft article, because there are too many advertisements now, all kinds of information are flying all over the sky, and many readers are very impetuous. When a person reads your After writing soft articles for a period of time, if you still don’t understand what you are talking about, you will lose patience and don’t want to read any more. Therefore, our soft articles must have key points, that is, try to use concise and concise words to tell or instill what you want to the readers. the content of the expression.

Soft articles must not be long and nonsense, because it is very likely that readers are attracted by your title and will not know what you are talking about after reading your article, which will make readers lose interest.

2. Be interesting

Our soft articles must make the advertising information more interesting, so that the ads we implant will appear more natural. For example, a foreign brand of coffee has set up a lot of menu options on its official account, providing people with different tastes to choose from. If you can't reply to messages, you can get different replies. This is very interesting.

We can shorten the distance between the brand and customers through interaction, as in the above example, and through replies, we can make our content more accurate in understanding customer interests.

If we want to build a brand, we must make the advertisements more natural, and don’t use rigid advertisements. My xx product is RMB xx, with xx discount.

Our most important thing is to let everyone participate in our interactions, preferably interesting interactions.

3. Clear at a glance

Advertising copy has different components, generally including title, body text, and advertising slogan. The body text is a theme of the advertising copy. The number of words in WeChat advertising copy cannot be too many , we need to reflect the theme of our advertising in a very short sentence, let readers understand the theme of our advertising in an instant, and let them know the content of our advertising in a short time. In addition to this, we also To deepen customers' understanding and memory of a certain product or key, it has a inducing effect.

There is no doubt that this kind of short copy is more in line with people’s current reading style of fragmented time, and there is no need for long copy. Because now everyone is in a state of fragmented time. It’s great if your copy can be read in two or three minutes, but if it takes more than 10 minutes, people will lose interest.

4. Eye-catching

According to the characteristics of our products, through our association or divergent thinking, we can combine our products with the life scenes of our customers, and use our comparison Interesting and creative ways make our articles novel and eye-catching for readers, just like Google’s promotional method mentioned earlier. At that time, when everyone was showing off the company’s strength, company treatment, and company benefits, Google posted The office space is the same; this can arouse the reader's curiosity, allow the reader to remember the content of this soft article for a longer period of time, and may gradually believe in the content of this soft article more.

Good ideas must be excavated based on the characteristics of the product. When your eyes shine, you need to look for the unique features of the product or the office space that is waiting for something that is different from the public, and show it to others. , this will make it easier to attract other people's attention. Don't follow the public's thoughts, otherwise your soft articles will only become more and more declining.

5. Interest appeal

This mainly combines the advantages of the product and expands it by reasoning, or telling the consumer's consumption rationality to convince people with reason. After guiding the customer to understand When accepting, you can choose products through comparison. This type of advertising copy can make people accept it by telling truths, which is called educational copywriting.

For example, a certain car website releases some of the latest news on its official account, such as car selection, car decoration, car use, maintenance, transportation and other related knowledge. This can enrich everyone's life, and then add QR code and other information after each piece of information.

This is the appeal of interests. If you are a car lover or car owner, you must have this need.

Educational copywriting is actually a very good way to compare your own real estate products or industries. Is it possible to try this educational copywriting method?

6. Desire of ears and eyes

It mainly uses language and words to create vivid and touching images, express consumers' feelings, attract consumers' interest, and trigger associations. We can use a To seduce consumers with an irresistible emotion and stimulate consumers' desires, this type of copywriting is mainly based on emotion, and it can easily have a very sensational effect. You can decide which way to write based on the actual situation of your product.

7. Be considerate and considerate

This actually means that when we usually push advertising copy on the WeChat platform, we must pay attention to people and their needs for people’s personalities. Satisfaction, at the center. We need to fully consider the fun, emotion, and popularity of the social platform WeChat, and start from the customer's perspective more to explain the relationship between our product benefits and results, that is, to communicate with each other in a non-purpose and intentional way. Heart-to-heart communication between WeChat friends can shorten the emotional distance between us and readers, create a sense of closeness to the target of our appeal, and at the same time allow customers to unknowingly regard our brand as their own friend.

For example, a piece of copywriting from a certain cafe roughly means “We are passionate and dedicated, and will offer a cup of coffee to your hands to light up the fun and inspiration of life with you. ”

In this way, it can arouse the pursuit of netizens, fully mobilize self-media users, arouse unlimited reverie and attention, and greatly enhance customer loyalty to products and brands.

In the process of writing, copywriting that can mark our brand is an essential requirement of soft copy, so that readers can remember this mark, thereby achieving the purpose of publicity.

An excellent soft article requires the cooperation of many factors, the ability to control words, the use of marketing skills, including the understanding of products, the grasp of creativity and planning, and all aspects of factors must be considered. Only by combining them can the desired effect be achieved. ;