The Reebok shoe brand starts with R, and its full name is REEBOK. REEBOK is a fitness brand from the United States and is committed to becoming a first-class fitness brand in the eyes of fitness enthusiasts.

The company, headquartered in Canton, Massachusetts, designs, sells and distributes athletic shoes, fitness shoes, casual shoes, sports shoes worldwide under the Reebok, Rockport, CCM, JOFA, KOHO and Greg Norman brands. apparel and equipment, and designs, sells and distributes footwear products under the Polo Ralph Lauren brand.

Extended information

Reebok Sports Technology:

1. PUMP

The instep is wrapped with an adjustable airbag to form a suitable airbag. PUMP provides tailor-made comfort. By pressing the PUMP ball to inflate the air bag, it can be formed into a shape suitable for the foot.

2. ZigTech

ZigTech is Reebok’s most advanced sports technology to date, which can reduce leg fatigue and muscle wear by up to 20%, making athletes’ training more difficult and easier. Strength is greatly improved.

The Australian Competition and Consumer Commission ACCC filed a lawsuit against Reebok for advertising between September 2011 and February 2013 due to false advertising content.

According to the Australian Broadcasting Corporation, the court stated that Reebok claimed that walking in its EasyTone shaping shoes would have a better toning effect on the calves, thighs and buttocks than traditional walking shoes.

However, the court held that this promotional content was false and misleading. The promotions appear on shoe boxes, labels, information cards, brochures and in-store promotional materials. The court held that Reebok had no reasonable reason to display such promotional content to consumers.

ACCC Vice Chairman Rickard said in a statement that while companies claim that their products have certain performance features and benefits, they also have a responsibility to ensure that these contents are supported by accurate and credible evidence. According to reports, Reebok has accepted the verdict and paid the fine, and has expressed its willingness to provide a refund of A$35 per pair of shoes to consumers who have suffered losses and injuries.

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People's Daily Online-Reebok was fined in Australia for false advertising