Registering a trademark often takes a long time. If there is a trademark objection, the time will be further extended. Why does trademark registration take so long? Bajie Intellectual Property and Trademark Network will analyze it for you!

1. First of all, in terms of the current status of trademark registration, the number of trademark applications in China continues to grow. As the number of trademark applications increases, the waiting time for each trademark application will increase.

2. In addition, the trademark review process is difficult and cumbersome. The Trademark Office conducts a unified review of all trademark applications, and there may be various influencing factors during the review process. Examiners may prefer to examine text-only trademarks. Compared with graphic trademarks, plain text trademarks are easier to search and the search results are very clear. Only the trademark needs to be checked. There are no non-conforming items. If there are any, they can be rejected directly.

3. The inspection process for graphic trademarks is too cumbersome and cannot be automatically searched in the Trademark Office system, so the inspector needs to manually review all similar graphics in this category. If they encounter trademarks that are similar across categories, they should review all other types of graphics as well. Checking a graphic mark takes much longer than checking a word mark.

4. The final uncertain factors may also include some unexpected events, such as the suspension of trademark review due to the upgrade of the Trademark Office system, resulting in a delay in the trademark review time.

Due to the heavy workload of auditors and the impact of various factors, trademark auditors take a long time and need to go through many processes. Before applying for trademark registration, applicants for trademark registration should wait patiently and make all preparations for trademark registration to ensure that they will not be reviewed during the application process.