Because the trademark rights of China Red Bull have expired, Red Bull founder Xu demanded absolute control and trademark ownership, while Yan Bin was unwilling to lay a solid foundation for others. With strong business operation capabilities and human resources, Yan Bin became the father of Red Bull in China.
China Red Bull once occupied more than 80% of the market share of functional drinks, becoming the "most profitable" beverage brand and having great influence in the market. The ingredients of Red Bull functional drink cooperate with each other and work synergistically to promote human metabolism, absorb and decompose sugar, quickly replenish a large amount of energy substances, and regulate nervous system functions, thereby achieving excellent effects of refreshing the mind, replenishing physical strength, and anti-fatigue. Therefore, when people suffer from physiological fatigue, the body lacks energy substances, and energy metabolism is insufficient or hindered. Drinking Red Bull drinks to fully replenish energy can quickly eliminate fatigue, stimulate the spirit, and improve work efficiency and quality of life.
In the past two years, faced with the controversy over the licensing of the Red Bull trademark in China, various heroes have been eager to try and use this opportunity to come up with various "Red Bull" drinks - British Red Bull, American Red Bull and German Red Bull. These brands have little to do with the real Red Bull. They are all fake products from Red Bull. They just want to take advantage of Red Bull's handling of the contract extension to win a move. However, consumers are easily confused because they are also packaged in gold. So we might not even know if we're drinking a fake Red Bull. From then on, everyone should pay attention. The real Red Bull does not have the word country in front of it.
CCTV exposed this illegal behavior of "deceiving consumers with fake products". Red Bull Group also issued a warning and continued to clean up, leaving no dead ends. I believe there will be no fake Red Bull on the market in the near future.