As the main product of Yili Ice Products, Qiao Lezi went on the market in 2003, with the brand slogan of "liking you is meaningless". After two years of accumulation and adjustment, Qiao Lezi has defined the brand operation strategy, which strongly supported the fashionable and healthy product characteristics of Qiao Lezi series products.

Qiao Lezi's product categories are as follows:

1, brand-new Qiao Manfei: rich and smooth toffee sauce and sweet cranberry jam meet beautifully in delicate vanilla ice cream, and the outer layer is covered with crispy chocolate crispy skin, and every bite is sweet.

2, the new Joe Feynman (cranberry vanilla flavor), chocolate and a variety of nuts intertwined into a rich, crispy taste, as well as sweet cranberry sauce mixed with vanilla milk, chocolate crispy skin wrapped in crispy rice adds a romantic feeling and creates a rich taste.

3, Joe Feynman (cranberry coffee taste): mellow coffee cow grandma material and sweet cranberry jam romantic encounter, especially adding sweet and delicious wheat crisp particles, so that sweet little factors are full of romance all the time.