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Does the color of trademark registration matter?

The color in trademark registration can have a certain impact on the scope of trademark protection.

In trademark registration, the trademark is usually filed in black and white, that is, it does not contain any color. Such a mark is called a "standard character mark" and its scope of protection usually covers the use of all colors.

However, sometimes the color of a trademark is also important in identifying and differentiating the brand. In this case, the trademark applicant may choose to register the mark in a specific color or combination of colors. In this case, the mark is called a "color mark".

Registration of color trademarks will be limited to the specific colors or combinations of colors used. The scope of trademark protection will only cover the use of the trademark when it appears in the registered color or combination of colors.

It should be noted that the registration of a color trademark usually requires the provision of color standards or instructions to ensure the consistency of the trademark under different media or different color conditions. In addition, the scope of protection of a color trademark may be limited due to similarity to other trademarks.

Therefore, the color choice in trademark registration can have a certain impact on the scope of trademark protection. Standard character marks generally have a broader scope of protection, whereas the scope of protection of a color trademark is limited to the specific color or combination of colors registered.

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