Tea-loving members are divided into five levels, and the membership level is determined by the inspiration value. Consumers can get the inspiration value and accumulate the inspiration value needed for the corresponding level before upgrading. Successful upgrade will cancel the upgrade reward and unlock more membership privileges! (Membership privilege content will be continuously optimized, replaced and iteratively upgraded)

The business philosophy of Xicha is "inspiration" and "excellence". Nie Yunchen hopes that to do one thing, we must first have the level of inspiration. If there is only Excellence without inspiration, plagiarism may occur, while if there is only inspiration without Excellence, many semi-finished products will be left, so both are indispensable and must be balanced.

Xicha

Hi tea is a new brand of tea. HEYTEA (formerly known as "Imperial Tea") is a chain tea brand in China operated by Shenzhen Meixixi Catering Management Co., Ltd., which was founded by Nie Yunchen on 20 12 and is headquartered in Aerospace Science and Technology Plaza, Nanshan District, Shenzhen. It owns the tea brand "Xicha" and the baking brand "Xicha Hot Wheat".

The company relies on word-of-mouth marketing on social media to reduce advertising expenses. Young consumers are its main customers. Most stores are located in bustling shopping centers in first-and second-tier cities. Its famous product is cheese milk cover.

Refer to the above content: Baidu Encyclopedia-Xicha