Introduction to the top ten brands of kitchen appliances FOTILE Kitchen Appliances

Fotile Group (hereinafter referred to as "Fotile") was founded in 1996. For eighteen years, it has been focusing on the R&D and manufacturing of high-end embedded kitchen appliances. It is committed to providing high-end embedded kitchen appliances with leading design, humanized kitchen technology and reliable quality to people who pursue high-quality life, and advocating a healthy and environmentally friendly life. way, allowing millions of families to enjoy a happier home life.

Strategic Positioning

Fotile has always adhered to the strategic positioning of "professional, high-end and responsible", and its brand strength has continued to improve. The "Fotile" trademark was rated as a well-known trademark by the Trademark Office of the State Administration for Industry and Commerce. The brand survey results of an authoritative survey agency show that FOTILE's brand value has reached 10.14 billion yuan. At the same time, it is far ahead in the industry in key indicators such as the first mention of the brand, first choice rate of purchase, and brand awareness. The market share is nearly 40%. In the "Chinese Consumers' Ideal Brand Survey" conducted by a third party, Fangtai once again won the title of "Chinese Consumers' Most Ideal Brand in 2010" after 2008, and won the title of "Chinese Corporate People's Brand Survey" for four consecutive years from 2009 to 2012. Ranked first in electricity market share. In 2011, FOTILE won the first "National Quality Award" in the kitchen appliance industry and won the "Zhejiang Provincial Government Quality Award" in one fell swoop. At the same time, FOTILE Group won the "2011 CCTV China Brand of the Year" award with its unique innovative model and superior brand value. In 2012, it won the title of No. 1 brand in the "range hood" and "gas stove" industries from the Ministry of Industry and Information Technology's BPI. In 2013, it won the title of "Industrial Brand Cultivation Demonstration Enterprise" by the Ministry of Industry and Information Technology.

Sales channels

Currently, FOTILE has established 63 sales agencies across the country, and its sales network covers all provinces and cities except Hong Kong, Macao and Taiwan. By 2013, FOTILE had established a complete sales channel system covering various aspects such as home appliance chains, building materials supermarkets, traditional department stores, cabinet merchants, engineering, specialty stores, e-commerce, and online group purchasing.

Core Values

FOTILE, a company that takes "the integration of character, enterprise quality and products" as its core values, takes "making the home feel better" as its corporate mission, and takes A company that drives professional kitchen technology and is committed to helping every employee succeed is making great strides towards its grand vision of "becoming a respected world-class enterprise".

Strong Strength

Fotile currently has more than 9,000 employees across the country. In addition to strong local design capabilities, Fotile also has design capabilities and the most advanced design capabilities from Germany, Japan, Italy and other places. High-end kitchen production equipment and advanced international industrial manufacturing technology. Fotile insists on investing no less than 5% of its revenue into R&D every year. It has a R&D talent team of more than 200 people including top experts in the field of kitchen appliances. It is the first national-level enterprise technology center in the industry and has the world's largest 6,000-square-meter facility. , a kitchen appliance laboratory with the most advanced facilities, including 2 national-level laboratories (electrical and gas), and a newly established Ningbo Innovation Research Institute that specializes in studying customer needs. In 2010, it was rated as the “National Enterprise and Institutional Intellectual Property Demonstration Creation Unit”.

As of the end of 2012, Fotile has owned more than 400 patents, including 58 invention patents, and has become a technology leader in the field of kitchen appliances in China. In 2010, FOTILE became the leader of China's range hood standardization working group, and led the research on the technical topic of the national "Eleventh Five-Year Plan" key scientific research project "Kitchen and Bathroom Pollution Control and Environmental Function Improvement", and became the only company in the domestic kitchen appliance industry Representatives participated in the International Electrotechnical Commission's revision of the international standards for the hood industry. In 2012, the international standard revision proposed by FOTILE obtained the "green card" to be included in the international standard, winning more market voice for the entire Chinese kitchen appliance industry in the world. The "high-efficiency static suction" technology of the range hood won the first prize of the China Light Industry Federation's Science and Technology Progress Award in 2011. It has been the most popular technology among consumers surveyed by People's Daily Online for two consecutive years, leading the development direction of kitchen appliance technology.