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What is an independent automobile brand?

Self-owned Brand refers to a brand independently developed by an enterprise and with independent intellectual property rights. It has three main measurement factors: market retention, history of production and R&D, and its position in the entire industry. An enterprise's own brand should first emphasize autonomy. Property rights emphasize self-ownership, self-control and self-decision. At the same time, it should be able to independently control and make decisions on the economic benefits generated by the brand. There are two main aspects: control and ownership of brand intellectual property. If you only have the right to use the brand, such as an enterprise that produces OEM products, and its processing power and final decision-making power are in the hands of others, it is not a true independent brand.

For example, BYD, Chery, etc. are independent brands

Guangzhou Honda, FAW Audi and others are joint venture brands

Independent brands: Chery Group has four brands. Chery: QQ, QQGAMNE, A1, A3, A5, Tiggo, Son of the East, Qiyun

Riich: Chery’s high-end brand, G5, G6, M1

Weilin: Chery’s SUV brand , V series, H series, >Zhonghua Group *** has three brands, Zhonghua: Zunchi, Junjie, FRV, RSV, Kubao

Jinbei: Hiace, Starfish, Grace

Special vehicles: police use Cars, ambulances, postal vehicles, barrier-free vehicles

BYD Group: F0, F3, F6, S8, G3

Hongqi: HQ3, Hongqi flagship, HQE

Pentium: B50, B70

Roewe and MG: Originally the British Rover brand, but because the Rover trademark was bought by Ford, Roewe and MG came into existence, so they should also be considered Chinese Brand, Roewe: 550, 750, MG: MG7.MG3SW, TF

Geely Group *** has 5 brands, Geely: Vision, King Kong, Golden Eagle, Freedom Ship, Beauty Leopard, China Dragon

Huapu: Haiyu, Haishang, Haixun, Haifeng, Haijing, Hairui

Emgrand: Emgrand

Global Hawk: Panda

Shanghai Yinglun: TX4

Lifan Group: 320, 520, 620

JAC Group: Heyue, Binyue, Tongyue

Great Wall Group: Harvard, Cool Bear , Dazzling, Mini, Elf, Jiayu, Saifu, Harvard School

Shuanghuan Group: CEO, SRV, Little Noblesse