Self-owned Brand refers to a brand independently developed by an enterprise and with independent intellectual property rights. It has three main measurement factors: market retention, history of production and R&D, and its position in the entire industry. An enterprise's own brand should first emphasize autonomy. Property rights emphasize self-ownership, self-control and self-decision. At the same time, it should be able to independently control and make decisions on the economic benefits generated by the brand. There are two main aspects: control and ownership of brand intellectual property. If you only have the right to use the brand, such as an enterprise that produces OEM products, and its processing power and final decision-making power are in the hands of others, it is not a true independent brand.
For example, BYD, Chery, etc. are independent brands
Guangzhou Honda, FAW Audi and others are joint venture brands
Independent brands: Chery Group has four brands. Chery: QQ, QQGAMNE, A1, A3, A5, Tiggo, Son of the East, Qiyun
Riich: Chery’s high-end brand, G5, G6, M1
Weilin: Chery’s SUV brand , V series, H series, >Zhonghua Group *** has three brands, Zhonghua: Zunchi, Junjie, FRV, RSV, Kubao
Jinbei: Hiace, Starfish, Grace
Special vehicles: police use Cars, ambulances, postal vehicles, barrier-free vehicles
BYD Group: F0, F3, F6, S8, G3
Hongqi: HQ3, Hongqi flagship, HQE
Pentium: B50, B70
Roewe and MG: Originally the British Rover brand, but because the Rover trademark was bought by Ford, Roewe and MG came into existence, so they should also be considered Chinese Brand, Roewe: 550, 750, MG: MG7.MG3SW, TF
Geely Group *** has 5 brands, Geely: Vision, King Kong, Golden Eagle, Freedom Ship, Beauty Leopard, China Dragon
Huapu: Haiyu, Haishang, Haixun, Haifeng, Haijing, Hairui
Emgrand: Emgrand
Global Hawk: Panda
Shanghai Yinglun: TX4
Lifan Group: 320, 520, 620
JAC Group: Heyue, Binyue, Tongyue
Great Wall Group: Harvard, Cool Bear , Dazzling, Mini, Elf, Jiayu, Saifu, Harvard School
Shuanghuan Group: CEO, SRV, Little Noblesse