1. Different sales directions: In the early days, Feitian Moutai mainly focused on export sales. The high-quality Maotai products tend to be sold domestically.

2. Trademarks have different meanings: The trademark of premium Moutai has historical meaning in the new era. The gears represent industry and the working class, while the sorghum and wheat ears represent agriculture and the peasant class. Feitian Moutai's trademark was designed to solve export difficulties. The most symbolic flying pattern in Dunhuang murals is used.